Brussels-based AnyKrowd, a company specialised in the event and crowd management with an all-in-one solution, announced on Friday that it has secured €4M in a Series A funding round.
Out of the total, finance&invest.brussels invested €1M. Other investors, including Michael Verschueren, Tony Mary, David Mary, Gio Canini, and Frank Van Raemdonck, also participated.
“This funding is a recognition of our innovative approach and allows us to reinforce our mission: transforming event management in Belgium and internationally. With this support, we can accelerate our development and set new standards in the cultural and creative industries,” says Christophe Stemberger, co-founder and CEO of AnyKrowd.
The funding enables the company to expand its team to accelerate growth and enter key European markets like France, Spain, Portugal, the Netherlands, and Bulgaria.
AnyKrowd: Specialised in the event and crowd management
Founded in 2022, AnyKrowd provides an all-in-one solution combining essential tools like ticketing, cashless payments, and team management.
This approach provides tools and analytics to help event organisers in sectors like festivals, hospitality, nightclubs, and stadiums.
It allows them to improve operations, cut costs, and enhance the visitor experience while effectively managing crowds, which is essential for successful cultural events.
Currently, the company works with clients, including Hangar, Reggae Geel, Voodoo Village, Jeux d’Hiver, UMI, Kasko, and RWDM.
The investor
finance&invest.brussels is a public limited company committed to supporting value-creating companies in the Brussels Region by completing the financing chain.
They achieve this by offering concrete solutions tailored to the financial needs of entrepreneurs through loans, equity investments, or guarantees at crucial stages in their business journey, such as startup, development, innovation, internationalisation, environmental transition, and business takeover or transfer.
Their focus is on first, start-ups, scale-ups, and SMEs, with investments ranging from €100,000 to €5M; and second, very small enterprises (VSEs), which include small businesses, self-employed individuals, shops, social enterprises, and cooperatives, with investments ranging from €5,000 to €150,000.
“The investment in AnyKrowd is part of our strategy to support companies in the cultural and creative sector. The scale-up, whose solution is already used by flagship events, also contributes to strengthening the attractiveness of Brussels, thus placing Belgium at the heart of event innovation on a European scale,” says Antoine Kuypers, Investment Manager at finance&invest.brussels.
“Our objective is also to invest in companies with solid, long-term growth potential, and to build a partnership where we can share our expertise and help optimise their trajectory,” he adds.
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