The Hague-based Bubty, a platform for managing flexible workforces, announced that it has secured $1.9M (approximately €1.73M) in a seed round of funding.
The company aims to reshape the freelancer market by enabling companies and agencies to create and manage pre-vetted talent pools.
The power of technology in talent pool management
Founded in 2019 by best friends Benjamin Schriel and Lee Willoughby, Bubty has developed an AI technology that enables companies to create internal talent pools.
The platform empowers firms to manage freelancers autonomously, enhancing brand control and work quality, and saving time and costs.
Bubty’s payment system, compliant with international regulations, facilitates hiring, contracting, and payment processes for freelancers in over 190 countries.
Co-founder Schriel says, “Our AI-driven matching ensures that the right freelancer can quickly be found, which is essential in a market that increasingly requires flexibility.”
“There’s an ongoing trend towards decentralisation in the labour market.” adds co-founder Willoughby.
“Almost half of the global workforce consists of freelancers (47 per cent), leading to a growing demand for efficient freelance management. Our technology to create private freelancer talent pools offers a fitting solution.”
Funds to expand internationally
Two years post-launch, Bubty claims to have gained success in the US and the UK, where freelance utilisation is high and legal precision is crucial. Currently, the company’s growth recurring revenue growth in these markets is 240 per cent.
The raised capital will help Bubty drive US expansion, hiring senior sales and marketing professionals, and advancing technology. The company also plans a subsequent Series A round for further international scaling.
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