CES 2025: Meet the 8 Amsterdam-based startups in the Dutch delegation

Eight innovative startups and scale-ups from Amsterdam are set to showcase their cutting-edge technologies at CES 2025, the world’s largest tech fair. Joining other Dutch companies, these ventures will present their solutions to a global audience in Las Vegas from January 7–10, 2025. 

The Dutch delegation, accompanied by Minister Dirk Beljaarts of Economic Affairs, aims to highlight the nation’s strength in technological innovation. It aligns with the Netherlands’ national strategy to drive growth in key sectors like energy, cybersecurity, and healthcare.

The Consumer Electronics Show (CES) has evolved beyond a gadget-focused event, becoming a major platform for innovations that shape the future. For Dutch startups and scale-ups, CES 2025 is a valuable opportunity to connect with international investors and customers, providing critical exposure for companies striving to scale globally.

Among the 50 Dutch participants are 8 Amsterdam-based companies, each offering breakthrough technologies ranging from AI-powered performance management tools to sustainable audio devices. Get to know them more here.

270 Degrees

270 Degrees offers an innovative platform that enables businesses to integrate interactive 3D designs seamlessly into their websites. Through its API-based solution, the company allows real-time manipulation of 3D models, making it ideal for e-commerce, architecture, and product design industries.

The platform’s user-friendly interface requires minimal effort to customise textures, colours, lighting, and animations. Additionally, 270 Degrees’ system is platform agnostic which works across various platforms like Shopify and WordPress. It also supports multiple 3D file formats, including CAD and GLB.

Breggz

Breggz is a commercial enterprise focused on producing high-quality, eco-friendly audio devices, specialising in custom-fitted, stylish, and sustainable hearables. The startup stands out by combining advanced 3D scanning and CAD technology to create custom-fitted earbuds that are stylish and environmentally friendly. 

Breggz was founded by Xander de Buisonjé, whose passion for technology and nature drives the company’s vision of creating eco-conscious audio products. The company appeals to ecomusicians—music lovers who care about high-quality sound and responsible, sustainable production methods.

It plans to expand its range of audio devices, aiming to eliminate single-use plastics from its product line entirely.

Bubl Cloud

Bubl Cloud differentiates itself from other cloud service providers through its privacy-first approach. Unlike many cloud providers, Bubl ensures that users maintain full ownership of their data, with no unauthorised access by third parties, including Bubl itself. The architecture supports personalised services while prioritising data security. 

Founded by Vincent Hogenes, Niek Temme, and Martijn Jochem Kalkwarf, Bubl’s leadership is driven by a shared vision of improving data privacy and personal data management. While individual founders remain relatively low-profile, their collective experience in technology and business is key to its growth and success.

MOOS

MOOS specialises in IT solutions that transform inventory management. Founded by Stijn Froeling and Marc Reunis, the startup offers a cutting-edge system that monitors shelves and racks in real time, streamlining operational efficiency and stock management.

Using patented sensor technology, MOOS eliminates manual inventory checks by constantly tracking the quantity and position of goods. It allows businesses to avoid stock shortages and improve overall productivity.

The startup stands out for its ability to automate inventory control, making it a game-changer for industries like retail and logistics, where effective stock management is crucial. 

Pandria

Pandria transforms HR technology by enhancing performance management through AI-powered feedback systems. Founded by Eva van der Brugge, the company focuses on improving growth conversations between employees and managers by integrating collaboration tools like Slack and Teams. 

The system allows feedback to be delivered organically, reducing the inefficiencies of formal performance appraisals. By bypassing rigid performance review schedules, it offers feedback when it arises, making the process more fluid. 

Pandria is particularly aimed at large organisations where traditional performance management methods are costly and ineffective. The solution helps companies foster a culture of ongoing feedback and career development, improving employee retention and satisfaction.

PhoneCam

PhoneCam AI redefines safety with its innovative, AI-operated body camera—the most compact and affordable on the market. Designed for versatility, the PhoneCam can be used as a personal body camera, dashcam, bicycle camera, or for security purposes.

The compact design and low cost set PhoneCam apart, making it accessible for various uses, from personal safety to surveillance. Its AI-driven capabilities cater to consumers and professionals in the healthcare, personal security, and vehicle monitoring sectors.

Developed by SLIMDESIGN under the direction of Wouter Konings, PhoneCam aims to bring cutting-edge safety technology to a broader audience, with plans to expand into new markets and enhance its product offerings.

SunLED

SunLED pioneers the use of near-infrared (NIR) technology to transform everyday lighting, aiming to improve health and productivity. The forward-thinking company focuses on photobiomodulation, using NIR light to stimulate cellular activity, ease tension, and enhance well-being.

The lighting design harnesses the power of light to boost mitochondrial function. Clinical studies have shown promising results, including reduced heart rates and enhanced immune response. Founded by the Life Sciences team, its products are set to transform environments in homes, offices, and vehicles to offer a healthier lighting experience.

Vox AI

VoxAI remoulds the quick service restaurant (QSR) sector with AI-driven solutions, specifically enhancing drive-thru operations. Founded by Maurice Kroon in 2023, the startup’s technology automates order-taking with real-time speech capabilities, responding in less than 300 milliseconds. 

VoxAI also offers personalised meal recommendations and understands dietary preferences, aiming to improve customer experience. Targeting the US market, which has around 200,000 drive-thrus, it is set to make a significant impact with its cutting-edge solutions.