Ireland’s women-founded data tech startup Content Llama Raises €2.5M; plans to hire 20 new people in 2022

Ireland-based Content Llama automates the collection, configuration, and delivery of multi-source product content for ecommerce retailers. Today, the content configuration technology (CCT) platform has announced that it has secured €2.5M in a round of funding led by Elkstone Partners and The Western Development Commission. The company plans to utilise the funds in a global expansion push to reach potential customers. 

According to the company, the amount was raised over a video link. “Fundraising over video link was a new experience, and an opportunity Joleen and I embraced with successful results. This €2.5M means we can expedite our global growth in the e-commerce retail space. Our proprietary Content Configuration Technology is simplifying content publishing for retailers the world over. Investment in our technology and people at this stage of the company’s development is crucial to Content Llama owning the Content Configuration space,” says Katrina Kelly, CEO and co-founder of Content Llama.

Focus on hiring

The funds will also help the company to widen its employee base. Up to 20 new positions will be created over the next year across diverse job roles like product engineering, business development, and customer success. Content Llama currently employees 42 people across the globe.

Katrina Kelly, CEO and co-founder of Content Llama, says, “We are aware of the need for us to be flexible with where people are working from, so the majority of these new roles will be 100% remote.”

What does Content Llama do?

Based in Donegal, the company was co-founded by Karina Kelly and Joleen Looney who act as Chief Executive Officer and Chief Commercial Officer, respectively

The company uses its CCT platform to automate the collection, configuration and delivery of multi-source product content for e-commerce retailers. It also acts as a linking chain between brands and retailers.

It collaborates with over 3,600 brands globally. Some of the clients are Walmart, Aer Rianta International and Lifestyle Sports. Content Llama is further looking for more international clients, particularly in the US from its Chicago base.