Munich-based air up, a refillable drinking bottle that gives flavour to tap water by using a fragrance, announced that it has raised over €40M in a fresh round of funding. The round was led by Five Seasons Ventures and co-led by existing investors PepsiCo, Ippen.Media, and Oyster Bay.
Niccolo Manzoni, Managing Partner of Five Seasons Ventures says, “At Five Seasons Ventures we back future category leaders in Food Tech. In such a short period of time, air up has delivered exceptional traction in a market where the consumer needs are known to many: more hydration, the reduction of single-use plastic bottles, and increased consumption of healthy drinks. The latest capital raise will fuel the company to expand to a global stage, to make scent-based hydration the new normal.”