The investment involves more than 30 investors through No Such Ventures. They include entrepreneurs Perry Oostdam and Pawel Smoczyk, the co-founders of Recruitee, as well as Jeroen Verberg, founder of Bloomreach-bought Hippo.
Sophie Heijenberg, an investor at No Such Ventures, says, “Contentoo has a strong product within the content marketing niche that also appeals internationally. Contentoo’s drive, team and vision fit well with No Such Ventures.”
No Such Ventures, which has more than 100 investors, is well-versed in market business strategies and global development. Each of its deals involves a group of dozens of independent investors. They choose whether or not to engage in each trade and how much of an active role they wish to take on.
Contentoo says it will use the proceeds to scale up in Europe, with a rapidly growing pool of several thousand freelance copywriters, translators and content marketing strategists around the world. Only the top 10 per cent of freelancers have access to Contentoo.
Onno Halsema, CEO of Contentoo, says, “The new funding will continue our European expansion. We see an increasing demand for Contentoo’s services from companies that are committed to content marketing and internationalisation.”
The Amsterdam company claims to record a 107 per cent revenue growth compared to 2021 (YoY). In the German market, Contentoo says it has quadrupled in size.
Halsema further adds, “What appeals to us about No Such Ventures’ investment strategy is its active, supportive role. They know the dynamics of a fast-growing, international scale-up in this sector. This investment confirms once again that we are on the right track with Contentoo.”
Go-to platform for content marketing talent
Founded in 2017 by Jeroen Gunter and currently led by CEO Onno Halsema, Contentoo is a content creation platform that caters to the demands for high-quality content in the corporate world.
The platform matches marketing teams with its pre-screened global freelance community of 1000+ content creators, including copywriters, translators, localisation experts, UX writers, designers, content strategists, and SEO specialists.
CEO Halsema says, “We see that the content creation market is hugely important for companies to be successful. For SEO, content marketing, and especially for entering new foreign markets. Through our platform, we connect organisations with freelance copywriters and translators with local market expertise. They work remotely but operate as in-house employees. Companies require quality, yet also flexibility and an efficient workflow. So we operate as a platform, but with the service of an agency. As a result, organisations are looked after end to end in terms of content marketing.”
Contentoo also engages in artificial intelligence. Halsema says, “AI is used on our platform to match freelancers to clients, create better briefings and speed up work processes. Clients can also have simple texts, like listings for housing websites or product texts, generated by AI. However, we believe freelancers are still indispensable for the creation of more complex and creative content.”
Contentoo’s clients include Booking.com, Mollie, Klarna, Swapfiets, Rituals, and Marley Spoon, among others.