Zielona Gora, Poland-based eobuwie.pl is a company that sells online footwear and accessories in Central and Eastern Europe. Currently, it is operational in 17 European markets and claims to have successfully developed its own e-commerce with premium fashion – Modivo.
CCC is one of the largest European retail companies and is eobuwie’s majority shareholder.
eobuwie.pl raises €110.89M
In a recent development, the CCC Group has signed an agreement with SoftBank Vision Fund 2, under which it will invest PLN 500M (approx €110.9M) in eobuwie.pl
In accordance with the terms of this agreement, SoftBank will invest in eobuwie.pl by taking up convertible bonds. They will be converted into eobuwie.pl shares at the moment or before eobuwie.pl’s stock exchange debut, which is planned in the next year or two.
With this investment, Karol Niewiadomski, Investment Director at SoftBank Investment Advisers will join the Supervisory Board of eobuwie.pl.
Funds for expansion
The proceeds from this round will be used to accelerate the development of eobuwie.pl. And, with an aim to strengthen its position in the European footwear and clothing segment market, the company will further expand in new markets. It will soon be launching logistics centres outside Poland, and developing new services, such as a marketplace.
Everything about eobuwie.pl
The company was founded in 1996 when the founders of the company opened their first stationary footwear stores. It was in 2006 when they decided to take their footwear business online. The value of the company in 2010 exceeded the value of sales in traditional stores. And in order to prepare for the further development of its operations, the company expanded its logistics infrastructure by renting new warehouse space in 2011.
Then in 2013, the company expanded its operations in the Czech Republic; later inaugurated in Slovakia in 2014; Germany and Romania in 2015; and Hungary, Ukraine, and Bulgaria in 2016.
It was back in 2014 when it started selling its own Creole brand, and then in 2016, the Sergio brands Bardi and Eva Minge. It was 2016 when the company raised funds from CCC Group.
After that year, in 2017, the Group continued its international development, starting operations in Sweden, Greece and Lithuania, and then in France, Spain, and Italy in 2018. Besides, in 2018, the Group also launched sales of its own brands Quazi and Togoshi and started construction of a new logistics centre in Zielona Gora, Poland.
2018 was a year of innovation in the field of multi-channel sales. The company introduced the esize.me system: an innovative tool which enables footwear selection based on 3D scans of the foot and shoe. The service also allows you to shop online without measuring and to receive recommendations in stationary stores.
Then in 2019, the Group launched Modivo, a platform offering clothing and accessories from the premium segment. Currently, Modivo’s offer is available in 11 countries. And in 2020, eobuwie.pl opened a modern logistics centre in Nowy Kisielin with solutions improving logistics processes, mainly due to a modern sorter. Also, in the same year, 2020, a private label was launched – Eva Longoria. The eobuwie group has the exclusive right to sell products bearing the Hollywood actress’s logo.
eobuwie.pl was founded by Marcin Grzymkowski and Krzysztof Grzymkowski and currently has about half a million mobile app downloads in the Play Store.
CCC Group claims to be one of the largest European retail companies producing footwear and the majority shareholder of eobuwie.pl. The group has over 80 e-commerce platforms and 1,000 stores in 29 countries under the brands CCC, eobuwie.pl, Modivo, HalfPrice, DeeZee.
It employs around 15,000 people and sells over 50 million pairs of shoes annually. The company has been listed on the Warsaw Stock Exchange since 2004.