The startup is on a mission to redefine how e-commerce brands build and manage headless storefronts by enabling a no-code solution for faster-site speeds, higher conversion ratios, and eliminating developer dependencies.
Instant Commerce founder, Coen van Hees, says, “There’s a huge demand for our platform. In only four short months we’ve secured more than 30 clients including big names like Bols and ID&T. Now, with the support of our investors we’ll be able to rapidly expand our team (currently 19 employees), further develop our platform and start preparations for entering more international markets.”
Investors in this round
The round was led by London-based venture capital firm firstminute capital. Founded in 2017 by Brent Hoberman and Spencer Crawley, the firm is a $300M seed fund that invests across Europe and the U and is backed by over 120 unicorn founders.