Amsterdam-based Matrixian Group, a group of companies that strengthens data and AI services in the real estate sector, announced on Wednesday that it has secured €3.5M in a fresh round of funding from Pride Capital Partners.
Pride Capital invested an additional €1.5M into Matrixian Group, which previously received €2M in funding, to drive technological advancements and international growth.
Lars van ‘t Hoenderdaal, Managing Partner at Pride Capital Partners, says, “Matrixian Group is shifting from being a Location Intelligence provider to a data and AI solutions provider to the real estate sector and its partners.”
“This shift has challenged the organisation in rethinking and optimising its business model and sales market. Pride Capital Partners looks forward to continuing to support the management of Matrixian Group in their journey.”
Capital utilisation
Matrixian Group says it will use the funds to enhance its products and services, and explore new markets, potentially leading to growth and increased competitiveness.
The group specialises in providing data solutions for fast-growing market segments, including consumers, mortgage lenders, investors, and government agencies. This focus enables the group to cater to high-potential areas effectively.
Data-driven real estate valuation
Founded in 2016 by Luke Liplijn, Matrixian Group leverages data and AI for automated property valuation and real estate insights, including digital twins and sustainability opportunities.
With a track record of valuing over 1 million Dutch homes, the company claims to play a significant role in the real estate sector.
In September, Matrixian Group introduced the Homematrix Desktop Valuation, a service allowing consumers to receive automated property valuation reports within 4 hours, without physical assessments.
This service broadens access to their data and AI services while maintaining data quality through regular updates and privacy compliance for Dutch and European properties.
Liplijn says, “Within seconds, we can connect buyers, sellers, and mortgage lenders with the right data, enabling fully digital transactions. This matches exactly what the market is demanding now. Our information services, powered by generative AI, meet this need in the new AI era.”
International growth
Matrixian Group is set to expand internationally with offices in Dubai and London in 2024. This strategic move allows the company to offer its services in the UK and Europe, showcasing its commitment to global growth.
Liplijn says, “With the opening of our offices in Dubai and London, we can offer more value to customers and partners in the UAE and Europe, which we consider emerging markets.”
The Group has formed a new management team with the right expertise for their growth plans and divested the hyperlocal news website Drimble to focus on core activities: data and AI services for real estate.
Liplijn adds, “Over the past year, we have come to know them (Pride Capital Partners) as valued partners in business. This support gives us the impetus to realise our growth plans and expand our services internationally.”
Brief about Pride Capital Partners
Pride Capital Partners backs software and IT companies, offering a mix of private debt and equity to support growth ambitions, acquisitions, and management buyouts. The firm focuses on companies in the Benelux, DACH region, and Nordics, with offices in Amsterdam, Cologne, and Frankfurt.
Pride Capital Partners draws funding from shareholders, institutional investors, wealthy individuals, family offices, and former entrepreneurs. Their diverse portfolio includes companies like Blue Field Agency, Spotzer Digital, Fairbanks, and more, along with investments in DACH region firms such as Wagawin, Architrave, eKomi, and others.
