The Netherlands-based Orderli, a startup that offers a digital menu for restaurants, announced on Tuesday, February 7, that it has raised €875K in a fresh round of funding from new and existing investors.
With this, the company’s estimated value has increased by more than fourfold from €1.6M to €9M, as reported by Quote.
Investors supporting Orderli
In 2021, Orderli was accepted into Y Combinator, which at the time contributed $125K for 7 per cent of the company’s shares.
In the current round, Orderli sold around 10 per cent of its shares to Y Combinator, making it one of the larger investors of the company.
The round also saw participation from Graduate Entrepreneur and Swiss Founders Fund, along with Amsterdam-based Coco’s Outback (customer turned investor).
About Orderli
Founded in 2019 by Dorus van den Oord, Maurits Franken, and Sven van der Zee, Orderli helps restaurants, bars, and pubs deal efficiently with menu changes by digitising it and the tableside ordering process.
Without having to download an app, customers can quickly place their purchase directly by scanning a QR code with their phone’s camera.
Capital utilisation
Orderli says it will use the funds to expand its workforce of 10 people, including the founders. However, the company’s main focus is to develop its app.
“We are now testing new products with our customers that we will launch soon. We want to make more cash register connections and enter into partnerships,” co-founder Sven van der Zee told Quote in a statement translated from Dutch.
He adds, “We keep growing. Especially now that many businesses are struggling with staff shortages and also facing high costs. They have to earn it back somehow. Our goal is to increase the voucher value (the average turnover per table – ed.). For some customers, this can achieve up to 20 per cent more voucher value.”
