Dutch artist booking platform Plugify is off to a flying start after smashing its target as soon as its crowdfunding campaign kicked off. As Plugify’s Oneplanetcrowd campaign went live on Tuesday morning, it already surpassed its target of €200.000 by more than €37.000. The swinging startup has now set its sights on reaching its €650.000 stretch goal over the course of the coming month.
Artists in Control
Plugify is fronted by Eline Leijten, who is a singer of the Hermes House Band. This Dutch group is famous for the massive number 1-hit they had in 1994 with their cover version of Gloria Gaynor’s ‘I Will Survive’. During her time with the band, Leijten spent so many nights thinking how big margin booking agencies did her wrong. Leijten grew strong, and learned how to get along with musicians. With Plugify, Leijten intends to give artists more control. The platform aims to connect musicians with people looking to book live music. Through Plugify, people can book musicians for gigs without having to go through expensive booking agencies. The platform also gives musicians – bands, solo artists, ensembles – the option to present themselves to a large online audience.