Back in the day, guest and booking data used to be scattered across multiple systems as there were hardly any solutions to centralise it. This led to restaurants not being able to pinpoint the areas they needed to work on for improvement of the business, such as upsell opportunities and building repeat customers. This is where Copenhagen-based Superb comes into play. It believes, guests nowadays favour the restaurants providing a personalised experience.
And this is what Superb claims to be doing. It looks to empower the new generation of restaurateurs with an innovative way of working while collecting the data needed to provide every customer with personalised experiences.