Virtual events have witnessed high growth over the last year under the impact of the Covid-19 pandemic and many industry players have strengthened their digital presence. However, the global events industry is expected to stabilise after 2023. As per a report, the events industry, which was valued at $1,135.4B in 2019, is expected to reach $1,552.9B by 2028, at a CAGR of 11.2 per cent from 2021 to 2028.
According to London-based investor SeedCamp, the events and experiences category is growing faster than the overall travel market. But the space is made up of suppliers or reservation platforms that often focus on specific genres and/or geographies. This is where London-based Tickitto is looking to leave its mark.