Monaco-based VeUP announces €100M growth fund to help scale AWS software partners

Monaco-based VeUP, a consultancy firm that specifically helps Amazon Web Services (AWS) software partners scale revenue streams and optimise AWS operations, announced on Monday that it has launched a new €100M growth fund.

In addition to investing in and growing its technology services, VeUP has established a growth fund called Quadri Partners that will be used to invest and support high-growth companies in realising their potential.

The company’s backers, who include several experienced international investors, provided the funding to VeUP.

Alexander Dick, Executive Chairman of VeUP, says, “Our team is ready to help ambitious SMEs and enterprise players accelerate their growth to the next level. Backed by our multi-million growth fund and equipped with the very best AWS industry experts, our team is ready to make waves in the tech industry.”

A consultancy firm dedicated to accelerating growth

Led by AWS veteran and current CEO James Campanini, VeUP claims to be a new kind of consultancy firm that aims to accelerate the growth of AWS Independent Software Vendors (ISVs).

Campanini says, “AWS is the engine of business growth, yet so many companies lack the support they need to master it and reach their full potential. We have developed a bespoke senior team of AWS experts, supported by a substantial fund to help our clients expand and increase their market share.”

The Monaco-based company will provide its customers with a range of essential services. One of them is consulting on how to make the most of the AWS Marketplace for faster growth. Along with billing administration that is scalable with demand, the team will also offer cost optimisation and governance services. 

To help clients make the most of AWS, VeUP will also offer fundamental tech evaluations, training, solution customisation, and workshops.

VeUP says its clients will profit from its IT know-how, particularly that of its data scientists and solution architects, who can assist to streamline business procedures and provide a “seamless” customer experience.

The company also mentions that it will add 40 full-time employees this year. Campanini, who formerly oversaw channels and alliances for the UK and Ireland at AWS, will be in charge of the company’s growth.