Austria-based Woom, a company that manufactures bikes for children and teenagers, announced on Tuesday, December 27, that it has raised an undisclosed amount in funding from Jebsen Group and existing investor Bregal Unternehmerkapital.
Jebsen Group is a specialised marketing, investment, and distribution organisation that was founded in 1895. It is a family-owned private firm with more than 125 years of operation in Greater China. The firm helps its partners create market demand, produce sales, and establish connections with clients around the area. The Group’s four primary business segments are Motors, Beverage, Consumer, and Jebsen Capital, all of which operate under the Jebsen master brand.
Encouraging kids to love riding their bikes
Woom was founded in 2013 in a garage in Vienna by Marcus Ihlenfeld and Christian Bezdeka – both dads and both mad about bikes. The founders decided to create a bike for their children that would be precisely tailored to a child’s size and riding style.
Currently, the company is represented in 30 countries, including Austria, Germany and Switzerland as well as the Scandinavian countries, Spain, France and Italy. Woom also has a presence in the US and China.