France-based Samp secures €6M to accelerate industrial site decarbonisation using AI

Paris-based Samp, an AI-generated digital twin solution providing real-time insights into sensitive industrial sites, has closed €6M funding round.

The funding round was led by US-based Promus Ventures, with additional investment from Kvanted, a Northern European VC firm specialising in industrial technology.

Jeremy Teboul, Vice President at Promus Ventures, says, “We are excited to partner with the team at Samp and support their mission to become the operating system of Industry 4.0.”

By combining artificial intelligence with technical documentation and 3D data, Samp’s Shared Reality platform significantly enhances operators’ operational efficiency and accuracy, particularly in the water and energy sectors. We look forward to supporting them in this next growth phase.”

Samp co-founder Laurent Bourgouin adds, “This fundraising marks a crucial step in our development. We are delighted to be able to count on our investors’ support to realise our vision: transforming industrial sites around the world with our real-time updateable digital twins and contributing to a safer, more efficient, and more sustainable industry.”

Bringing simplicity to industrial revamping & maintenance

Founded in 2019 by Shivani Shah and Laurent Bourgouin, Samp is a deep tech company that accelerates industrial site transformation and decarbonisation with a digital twin created from field data in just days.

The company aims to help industrial sites address sustainability, safety, and staffing challenges.

Its patented “Shared Reality” solution integrates 3D scans with often outdated technical documentation, using AI and 3D streaming to create digital twins for optimising industrial infrastructure management.

By integrating image captures from sites, these digital twins provide an accurate 3D view, enabling informed decision-making for inspections, maintenance, and modifications.

Co-founder Bourgouin, says, “Our ‘Shared Reality’ solution accelerates and improves the reliability of these sites’ transition towards sustainable production. Our ambition is to become the key solution allowing industrial players to face today’s colossal challenges in terms of security, resilience, and the environment.”

Companies such as Engie, SUEZ, VEOLIA, Teréga, Trapil, and SFDM have adopted Samp’s solutions.

Funds for expansion

According to Samp, the capital will help the company become a leader among companies using “intelligent 3D scans”. Currently active in over 150 French industrial sites, Samp aims to be the go-to solution for efficient, simplified, and safer asset monitoring. 

The funding will help the company to address challenges like outdated documentation and knowledge loss, essential for modernising industrial sites. 

It will also support growing demand by expanding the sales team in France and Europe, advancing R&D in AI and 3D technologies, and preparing for international expansion beyond Europe.

Brief about the investors

Founded in 2012, Promus Ventures invests in early-stage deeptech startups addressing complex global challenges. With offices in Chicago, San Francisco, and Luxembourg, the firm has backed over 100 startups across the US, Europe, and New Zealand. 

Promus Ventures’ investments include Rocket Lab, Whoop, Spire, Mapbox, and ICEYE, among others.

Kvanted, based in Helsinki, is an early-stage investor specialising in industrial technology. Founded in 2023 with a €70M fund, Kvanted focuses on Northern European startups developing software and hardware to transform the industrial value chain and promote decarbonisation and digital transformation. 

The firm claims to be the first pure-play industrial technology investor in the Nordic region, founded by Eerik Paasikivi, Maria Wasastjerna, and Axel Ahlström.