After raising €500K in just five minutes, Dutch-based Naya bags €2M for its ergonomic keyboard for creatives

Groningen-based Naya, a developer of a modular ergonomic keyboard, Naya Create, announced on Tuesday that it has secured €2M investment from G-Force Capital along with a large group of other investors, including NOM.

NOM is the regional development agency for the Northern Netherlands. The platform invests in promising new and existing businesses, attracts direct foreign investment, and develops innovative business networks. 

In addition to the financial support, G-Force Capital is also providing Naya with access to a broad network and essential knowledge to help bring their product to the global market.

The company will use the funds to focus on expanding its sales channels through e-commerce and partnerships with retailers.

Niclas Bertelsen, co-founder of Naya, says, “The next step is to develop a broader ecosystem. Our expertise in AI offers opportunities to further optimise digital workflows. We are passionate about both hardware and software, and we want to merge these to continue offering innovative solutions.”

The announcement comes a year after raising €500K in just five minutes through a Kickstarter campaign in 2023.

The first deliveries are expected by the end of 2024.

Naya: Modular keyboard for creators

Naya was founded by Moritz Angermann, Tom Theuer, and Niclas Bertelsen, who met during their AI studies at the University of Groningen.

In an attempt to boost productivity and prevent physical strain, the Dutch startup has developed a modular keyboard specifically designed for creative professionals.

Niclas Bertelsen, co-founder of Naya, explains: “While software and hardware like chips and screens are evolving at a rapid pace, keyboards have remained unchanged for years. With the rise of an increasingly multidimensional digital world, from text to video and 3D design,

there was a clear need for a keyboard that could keep up with this evolution.”

The investor

G-Force Capital is an independent private investment office focused on growing businesses.

The company connects capital to early-stage listed businesses and guides them through their equity capital market journey.

The investment company supports capital raises of varying sizes and structures across a range of sectors, including mining, oil, and gas (E&P), other natural resources, and technology.

Niek from G-Force Capital says, “Naya offers a fresh, innovative perspective on a product we use daily but rarely think about. The potential for productivity improvement is enormous, and their pitch was compelling. For those who value efficiency in their workflow, this is a true game changer.”