Paris-based Presti, a startup specialising in AI-generated product photos, announced on Tuesday that it has closed $3.5M (approximately €3.2M) in a Seed round led by Partech.
Various angel investors, including Thibaud Elzière, Maxime Brousse, Abou Laraki, Rémi Lemonnier, and Julien Hirth, also participated in the round.
The latest funding will help Presti expand its reach and continuously improve its technology and product offerings.
“Our mission is to make high-quality product imagery accessible to all brands, allowing them to showcase their products in the best possible light without the traditional cost and time constraints. We’re excited about this round of funding as it allows us to develop our technology further and expand our market presence”, says Nabil Toumi, co-founder and CEO of Presti.
Partnership with Maisons du Monde
The French company has announced a partnership with furniture e-tailer Maisons du Monde to provide AI-driven product photography for the furniture industry.
“Right from the start we have been impressed by the solution that Presti is offering. It not only reduces the cost of marketing but also accelerates our product launch cycle. With Presti, we bring our products to market faster and with stunning, precise imagery. It’s a game-changer for our business!” says Constance Fouquet, Digital, IT & B2B Director at Maisons du Monde.
Presti: Revolutionising product photography
Led by Nabil Toumi, Presti aims to revolutionise product photography through generative AI and diffusion models.
By focusing on the furniture industry, the company provides tailored, high-quality imagery solutions that significantly reduce production time and costs.
Since launching its product in February, Presti has consistently doubled its revenue each month.
With Presti, customers can create visuals in minutes instead of weeks, and no technical skills are required.
Products presented with visuals can achieve a 1.5 to 4 times higher conversion rate.
By replacing costly photo shoots and 3D modeling, the French company helps deliver high-resolution images that are 70-95 per cent less expensive than any alternative.
The investor
Partech is a global tech investment firm headquartered in Paris, with offices in Berlin, Dakar, Dubai, Nairobi, and San Francisco.
The VC brings together capital, operational experience, and strategic support for the entrepreneurs we back from seed through to the growth stage.
Currently, the company manages around €2.5B AUM and a portfolio of 220 companies in 40 countries, across 4 continents.
“We’ve been truly blown away by how quickly Presti has built a technology and product making them a highly credible and differentiated player in this competitive space. Most importantly, we have strong conviction and a genuine belief that the Presti team has the talent, skills, and ambition to perfectly navigate this fast-moving space and become a leader of verticalized high-end product imagery for commerce, powered by generative AI, and we’re excited to back this exceptional team,” says Boris Golden, General Partner at Partech.
