German SaaS startup Retraced secures €15M to drive sustainable change in fashion industry: Here’s how

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Düsseldorf, Germany-based Retraced, a SaaS platform for sustainability and compliance in fashion & textile supply chains, announced on Tuesday that it has secured €15M in a Series A funding round. 

The funding round was led by Partech, with participation from previous investors Alante Capital, Alstin Capital, Samaipata, and F-Log Ventures.

The company will use the funds to advance its mission to make sustainability management more effective and accessible for companies in the fashion and textile industry. 

“This funding round marks a pivotal moment for Retraced. As the regulatory landscape becomes more complex, our mission to simplify sustainability management and make it more effective is more important than ever. With the support of our investors, we are well-positioned to continue developing our platform, empowering fashion brands to meet their sustainability goals and build stronger relationships with their suppliers and their customers,” Lukas Pünder, CEO and Co-Founder of Retraced. 

Retraced: Revolutionising sustainability management for fashion brands

Founded by Philipp Mayer, Lukas Pünder, and Peter Merkert, Retraced enables fashion and textile companies to digitise and trace their supply chains, efficiently manage compliance data, and achieve transparency from raw materials to finished products. 

The company does this through the usage of AI and process automation. 

Focusing on supplier data collection allows all stakeholders in textile and fashion supply chains to connect and collaborate seamlessly. 

Currently, Retraced brings together over 15,000 suppliers and collaborates with hundreds of fashion brands, including Victoria’s Secret, Desigual, Tom Tailor, Calzedonia, Marc O’Polo, Brownie, and many others. 

The investor

Based in Paris, Partech is a global tech investment firm with offices in Berlin, Dakar, Dubai, Nairobi, and San Francisco.

The company currently manages €2.5B AUM and a portfolio of 220 companies spread across 40 countries and 4 continents.

“We are excited to partner with Retraced as they are tackling supply chain transparency, one of the most critical challenges on the agenda of Fashion and Textile companies. We believe Retraced has the right team to build a world-class product and become the leading standard for this industry,” says Simone Riva, Senior Principal at Partech. 

Based out of Munich,  Alstin Capital is an early-stage venture capital fund focused on B2B software. The VC invests in fast-growing Seed and Series A B2B software companies across Europe.

“We are excited to continue supporting Retraced on their path to market leadership in textile supply chains as part of their Series A funding. Since our initial investment, the company has shown significant progress, and we expect that the demand for Retraced’s software will further gain momentum following the EU Supply Chain Directive (CSDDD) that came into effect in July,” says Alexander Meyer-Scharenberg, Senior Investment Manager at Alstin Capital.

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Vigneshwar Ravichandran

Vigneshwar has been a News Reporter at Silicon Canals since 2018. A seasoned technology journalist with almost a decade of experience, he covers the European startup ecosystem, from AI and Web3 to clean energy and health tech. Previously, he was a content producer and consumer product reviewer for leading Indian digital media, including NDTV, GizBot, and FoneArena. He graduated with a Bachelor's degree in Electronics and Instrumentation in Chennai and a Diploma in Broadcasting Journalism in New Delhi.

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