Berlin-based SongPush, a company that aims to simplify creator marketing with an all-in-one platform, announced that it has secured €2.94M in a seed round of funding.
Goldman Sachs projects the creator economy could reach up to $500B by 2027, but many brands and advertisers find it challenging to leverage creator marketing effectively.
“We’re building the first all-in-one platform to streamline the collaboration process and reduce campaign overhead by more than 90 per cent,” says SongPush.
What does SongPush offer?
SongPush aims to simplify creator marketing with an all-in-one platform designed to empower creators, advertisers, and agencies to run effective campaigns together. The platform enhances creator matching, and collaboration, and ensures transparent payments.
With SongPush, brands from any industry can set up creator campaigns in under 10 minutes and generate hundreds of promotional videos. Creators can also earn money by using sounds or songs in their TikTok videos (and soon Instagram Reels).
For artists, SongPush claims it allows them to launch effective and scalable campaigns by collaborating with hundreds of creators simultaneously. This helps to increase the reach and attract potential fans for their songs.
In 2023, SongPush generated €1M in revenue and completed over 2,000 campaigns for major advertisers. In March 2024, the startup launched its AI tool “mosaiq” to analyse and categorise new and existing creators.
Currently, Songpush is building a top team to become a leader in creator marketing and is hiring for various positions.
Here’s how a campaign works on SongPush
On SongPush, users can explore a range of artists, sounds, and genres to find music for their TikTok videos. After selecting a song, they reserve a budget based on their average video views and have 24 hours to create and submit their video, adhering to SongPush’s guidelines.
If the video reaches the required minimum view count within 5 days, the reserved budget is credited to their account. Earnings are compiled into a monthly PDF credit and automatically transferred to their bank account.
Users can withdraw their funds once they have at least €10 credited with payments processed at the beginning of the following month.
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