Milan-based IdentifAI has secured €5M in funding led by United Ventures to expand its AI-driven deepfake detection platform across European markets and into the United States. This round follows the company’s €2.2M seed funding it raised less than a year ago.
The investment will fuel international expansion and accelerate research and development of the company’s proprietary deepfake detection technology. The funds will support IdentifAI’s entry into key European and US markets, where the company has already assembled a team of AI and security specialists.
The round will also accelerate R&D efforts to continuously improve the accuracy and performance of IdentifAI’s detection models, which can determine whether images, videos, or voice recordings were created using generative AI or are genuine human creations.
IdentifAI has recently made strategic senior hires to consolidate its international presence, including Kate Burns as VP of EMEA, James Cashmore as Commercial Director, and advisors Justin Cooke and Jean-Pierre Levieux.
Racing against time in $4.8T AI market surge
IdentifAI’s platform addresses mounting concerns about AI-generated disinformation as the global AI market is projected to surge 25-fold from $189B in 2023 to $4.8T by 2033, according to UNCTAD. During this period, AI is expected to rise from 7 per cent to 29 per cent of the frontier technology market.
A recent Deloitte study found that nearly 70 per cent of respondents familiar with generative AI worry that synthetic content could be used to deceive or manipulate them, while 60 per cent struggle to distinguish between AI-generated and human-created media.
Cybersecurity veterans tackle deepfake detection challenge
IdentifAI’s cybersecurity background positions it uniquely in the deepfake detection space, with founders bringing a deep understanding of security threats and potential misuse of emerging technologies.
IdentifAI has built an advanced AI platform that evolves in real time, allowing rapid response as new generative models enter the market.
Marco Castaldo, co-founder of IdentifAI, says, “We’ve built a system that evolves in real time, allowing us to respond rapidly as new generative models enter the market. With AI’s exponential growth, we’re working against the clock, and this new funding round couldn’t come at a better time.”
“Our background in cybersecurity is a key differentiator, because it means we understand the inherent danger of a tech, or risks associated with potential deviant uses of it.”
“From the very beginning, our goal has been to build a global company — because truth is a universal value, and it needs to be protected on a global scale,” adds founder Marco Ramilli.
Global expansion strategy targets enterprise partnerships
IdentifAI is currently in discussions with leading industry partners globally to validate and scale the adoption of its technology.
The company operates under the motto “We Stand For Truth” and aims to preserve the authenticity of human expression while empowering users to navigate an increasingly complex digital landscape where the distinction between real and artificial content continues to blur.
“IdentifAI is building technology to address one of the most pressing challenges created by the rapid advancement of AI itself: distinguishing what’s real from what’s not. This is a foundational issue for the future of AI,” says Massimiliano Magrini, Managing Partner and co-founder of United Ventures.
“The team has demonstrated exceptional vision, execution, and international ambition — positioning IdentifAI as one of Europe’s most promising players in the fight against disinformation.”
