Leiden-based Vendiro join forces with ChannelEngine to boost e-commerce services and market reach

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Leiden-based ChannelEngine, a global marketplace and e-commerce management platform, announced on Thursday, June 22, that it has acquired homegrown competitor Vendiro. 

Based out of Leiden, Vendiro provides online sellers access to more than 70 different European marketplaces. It also provides seller tools that help automate and grow sales. 

The platform helps online sellers achieve better sales and healthier margins with advanced algorithms, seller tools, and tailored personal advice. 

Vendiro has a strong presence on the Dutch and European markets, serving customers such as Dorel, Blokker, Bax Shop, Keter, and EXIT Toys.

Twan Rutten, CEO of Vendiro, says, “We’re very excited about the many new possibilities this acquisition will create – for our staff, our capabilities, and, ultimately, our customers. Our customers are important to us, so we’re happy to continue delivering great service as we always have, but with new opportunities for growing online sales and margins for our customers.”

The acquisition

The acquisition of Vendiro and its team will help ChannelEngine further enhance its expertise and e-commerce know-how to better serve customers. 

Technological innovations from both companies (such as advanced algorithms and smart pricing engines) will be enhanced by analysing and combining their unique strengths, says the company. 

Vendiro customers will have greater access to more markets, significantly enhancing their growth opportunities. 

ChannelEngine: E-commerce and marketplace platform

Founded by Jorrit Steinz, ChannelEngine is an e-commerce and marketplace management platform that gives brands, retailers, and distributors the advanced technical capabilities they need to overcome the complex challenge of e-commerce management. 

The ChannelEngine platform sells 11 million different products on more than 700 different online sales channels and marketplaces. 

Based out of Leiden, the Netherlands, the company has a global marketplace and partner network. It has offices in Munich, Dubai, Singapore, Melbourne, Toronto, Dublin, and New York.

Jorrit Steinz, CEO and Founder of ChannelEngine, says, “This acquisition benefits customers from both companies: by joining forces, we can truly offer the best of both worlds. Vendiro is a great company and a strong team with considerable expertise in e-commerce, so we’re excited about how this will translate to future innovations and even more value to our customers.”

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Vigneshwar Ravichandran

Vigneshwar has been a News Reporter at Silicon Canals since 2018. A seasoned technology journalist with almost a decade of experience, he covers the European startup ecosystem, from AI and Web3 to clean energy and health tech. Previously, he was a content producer and consumer product reviewer for leading Indian digital media, including NDTV, GizBot, and FoneArena. He graduated with a Bachelor's degree in Electronics and Instrumentation in Chennai and a Diploma in Broadcasting Journalism in New Delhi.

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