Madrid-based Indigitall bags €6M to personalise and automate all digital communication channels through AI



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Madrid-based Indigitall, a SaaS platform specialised in personalising digital communications between brands and their customers, announced on Monday that it has secured €6M in an over-subscribed Series A funding round. 

The latest funding round was led by Data Point Capital, GoHub Ventures, and Adara Ventures. 

The Spanish company will use the funds to accelerate growth in Latin America and Spain and launch services in the US market.

“This new funding will enable us to expand our market-leading position with Spanish-speaking customers by investing further in Latin America and Spain and entering the US,” says Juan Carlos de la Vela, CEO and co-founder of Indigitall.

Indigitall: Personalising digital communications 

Founded by Juan Carlos de la Vela and Xavier Omella in 2013, Indigitall provides AI-powered software that allows organisations to communicate with their customers across all incoming and outgoing digital channels and personalise their messaging campaigns according to the unique audiences on each channel. 

“It represents a major step forward for Indigitall, bringing us closer to our goal of becoming a global leader in the digital communications industry,” added Xavier Omella, co-founder of Indigitall.

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The company’s comprehensive solution covers smartphones, mobile apps, web browsing, Google and Apple Wallet, and messaging apps like WhatsApp, Teams, Messenger, and Instagram. 

In addition, Indigitall can be integrated with any CRM seamlessly. 

Currently, the company works with over 200 enterprises and has established operations in over 20 countries, including Spain, Mexico, Brazil, Colombia, Chile, Peru, and Ecuador. 

Notable companies that have integrated Indigitall into their mobile applications and websites include McDonald’s, Bankinter, Banco de Crédito de Perú, Movistar, Televisa, and Grupo Claro. 

The company also powers customer experience AI chatbots for clients such as Mercadona, El Corte Inglés, and Sanitas. Indigitall is Meta’s exclusive partner for WhatsApp Business Platform services in Spain. 

The investor

Data Point Capital is a venture capital firm that invests in companies operating in e-commerce, mobile, media, cloud-based enterprise software, and the industrial IoT sectors.

“We were very impressed by the strong position that Indigitall has staked out in the Spanish-speaking market,” said Mike Majors, Managing Partner at Data Point Capital. “Achieving triple-digit revenue growth and profitability in the past three years signals the strength of the business and validates the vision of Juan Carlos and Xavier. We are very excited to partner with them in this next phase of growth.”

GoHub Ventures is an early-stage venture capital fund investing in founders with highly technological B2B software solutions from Seed to Series A all across Europe, North America, and Latam.

“Their exponential growth, the potential of their product, combined with the knowledge and vision of the founders, and their ability to attract foreign capital, are the factors that lead us to bet on Indigitall. Throughout the process, the team has demonstrated a clear ambition to take the company to the next level, and at GoHub Ventures, we want to support them on that path,” points out Inés Calabuig, Managing Partner at GoHub Ventures.

Adara focuses on early-stage companies solving complex problems with breakthrough solutions. The VC invests in B2B opportunities in cybersecurity, data and applications, infrastructure, DevOps, components, and digital health.

Adara invests in Deep Tech companies in early-stage in Spain, Portugal, France, the United Kingdom, and Ireland.

“Indigitall has already demonstrated its transformative impact on businesses, and we believe they are well-positioned to become a global leader in applying an AI-driven approach to the customer journey,” says Rocio Pillado, Partner at Adara Ventures


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Vigneshwar Ravichandran

Vigneshwar has been a News Reporter at Silicon Canals since 2018. A seasoned technology journalist with almost a decade of experience, he covers the European startup ecosystem, from AI and Web3 to clean energy and health tech. Previously, he was a content producer and consumer product reviewer for leading Indian digital media, including NDTV, GizBot, and FoneArena. He graduated with a Bachelor's degree in Electronics and Instrumentation in Chennai and a Diploma in Broadcasting Journalism in New Delhi.

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