Dutch data and technology conglomerate, Matrixian Group, announced that it has raised €2M from Amsterdam-based Pride Capital Partners, which will be used to realise scalable growth.
Founded in 2016, Matrixian Group collects and interprets data based on large amounts of location data. The company has brought cutting-edge technology to provide insightful solutions to resolve spatial problems and bring new dimensions to physical settings.
Lars van ‘t Hoenderdaal, Managing Partner at Pride Capital Partners, says, “Matrixian Group has invested into her leading location analysing platform over the past years. Due to strong growth and strategic acquisitions, the organisation is in the ideal position to grow into a leading global player. We are impressed with their scalability and strong management team and look forward to actively supporting them in their further growth plans.”
Matrixian Group’s technology can be used for various objectives, like visualising 3D items in real space, mapping real estate investments, and expanding consumer reach at the local level. The company believes that when location data and technology are combined, fresh perspectives on consumers can be gained.
The company says that several governments and major international corporations have effectively implemented these findings, including HERE Technologies, Coolblue, and the Bank of Spain. Property appraisals, feasibility analyses, and consumer localisation are some of the many possible applications.
Matrixian Group’s Blooming Investments
In the last two years, Matrixian Group acquired Drimble and Layers. The Group’s database has greatly benefited from the contributions of Drimble, a local news website in the Netherlands, says the company. The Layers purchase also made it possible for the group to specialise in virtual, augmented, and mixed reality, which made the data even more important.
Matrixian Group is also prepared to expand further and seize emerging market development prospects. Having Pride Capital Partners on board will help Matrixian Group both financially and strategically as it tries to become the company that businesses all over the world turn to for location intelligence solutions.
Luke Liplijn, founder and CEO of Martixian Group, says, “We believe in the power of location. What people experience in the real world and the places they go to are powerful reflections of who they are and what they care about. Due to continuous digitisation and globalisation, there is an increasing need for this knowledge. We call this the ‘Science of Where’. It is my vision to build Matrixian Group into the worldwide number 1 location-driven technology company. We see Pride Capital as a powerful partner that will help us internationalise existing product lines and support our buy and build strategy.”
About Pride Capital Partners
Pride Capital Partners focuses on technology firms with promising futures, especially in the Benelux, DACH, and Nordic regions. Using a mix of private financing and equity, Pride Capital Partners helps business owners achieve their development objectives, including expansion, mergers, and management buyouts.
Pride Capital Partners says it is able to draw on its resources because of contributions from its shareholders, institutional investors, family offices, and (ex) entrepreneurs.
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