Amsterdam-based Mews, the operating system for hospitality, announced the acquisition of London-based Flexkeeping, a platform that focuses on automating housekeeping and improving hotel operations.

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This acquisition adds tools for housekeeping and team collaboration to the Mews system, enabling hoteliers to manage the guest experience from check-in to check-out in one place.

By integrating housekeeping automation with other essential hotel functions such as property management, revenue optimisation, payments, and point-of-sale tools, Mews aims to help hotels enhance staff productivity, reduce costs, and maintain consistent guest experiences.

Richard Valtr, Founder of Mews, says, “For the first time, Mews’ customers will have a truly best-in-class housekeeping platform natively connected to their PMS. By integrating Flexkeeping’s advanced housekeeping suite, Mews is set to revolutionise the way hotels manage cleanliness, scheduling and staff collaboration.” 

Flexkeeping: Hotel operations platform

Founded in 2012, Flexkeeping provides a suite of automation and scheduling tools designed for modern hotel housekeeping teams.

Through in-depth analytics, teams can make data-driven decisions that drive ROI, stop turnover, and boost brand loyalty. 

Its main capabilities include: 

  • Automation and smart scheduling:
  • Real-time task management and communication
  • Seamless team collaboration
  • Flexible cleaning cycles

The company’s system helps remove language barriers by enabling users to create tasks in their native language through voice input, which is then automatically translated and routed to the appropriate department.

As per the company’s claims, it has helped hotel teams become 40 per cent more productive, reduce guest complaints by 45 per cent, and improve both staff morale and guest experiences. 

Luka Berger, Founder and CEO of Flexkeeping, says, “Joining Mews accelerates our shared vision to make hotel operations effortless and data-driven. It’s the natural next step for our team and technology, bringing the power of automation and collaboration to even more hoteliers around the world. I can’t wait to set new standards in efficiency, staff happiness and guest satisfaction.” 

Mews: Streamlining hotel operations

Led by Matt Welle, Mews has developed Mews Hospitality Cloud to streamline operations for modern hoteliers, transform the guest experience, and create more profitable businesses.

The company’s clients include BWH Hotels, Strawberry, The Social Hub and Airelles Collection.

The company claims to have over 5,500 customers across more than 85 countries.

To date, the Amsterdam unicorn has raised $410M from investors including Goldman Sachs Alternatives, Kinnevik and Tiger Global Management to transform hospitality.  

Matt Welle, CEO of Mews, adds, “Bringing Flexkeeping’s exceptional housekeeping technology into the Mews ecosystem marks a pivotal moment in hospitality tech. We’re unlocking new levels of operational efficiency and guest experience for forward-thinking hoteliers everywhere. Together, we will empower the next generation of hoteliers to operate smarter and deliver unmatched quality.”