Milan-based Movopack raises €2.4M to fight e-commerce waste

Milan-based Movopack, a provider of circular and sustainable packaging for e-commerce, has secured £2M (approximately €2.4M) in seed funding. The round was led by early-stage investor 360 Capital, with participation from Greiner Innoventures and Techstars.

Lucrezia Lucotti, Partner at 360 Capital, says, “To date, sustainable packaging for e-commerce has garnered growing attention; however, it continues to be marked by fragmentation, and, notably, a lack of digital integration.”

“We are backing the movement to make e-commerce more sustainable through our investment in Movopack’s returnable e-commerce packaging. As they launch in the UK, we believe Movopack is perfectly positioned to lead the charge in transforming how brands implement sustainable practices, and we are glad to support their mission.”

Capital utilisation

Movopack will use the funds to launch in the UK, its first expansion outside Italy, to address the packaging waste crisis, with 1.7 billion pieces of plastic discarded weekly. The move supports EU goals requiring 10 per cent reusable e-commerce packaging by 2030, rising to 50 per cent by 2040.

Movopack provides cost-effective, reusable solutions to help retailers meet these goals. The UK expansion reflects the growing demand from British retailers for sustainable practices that align with environmental goals and consumer preferences.

Movopack’s UK launch will enable consumers to return packaging using Royal Mail’s network of 115,000 postboxes. This system simplifies the return process, supporting UK retailers in adopting Movopack’s circular packaging while providing a sustainable option for customers.

Tomaso Torriani, CEO and co-founder of Movopack, says, “This funding round demonstrates the growing enthusiasm for Movopack’s potential to transform the e-commerce industry with sustainable, circular packaging solutions.”

“We’re particularly excited about this investment as it enables us to launch in the UK at a time when the demand for sustainable solutions has never been stronger. Consumers and brands alike are seeking impactful ways to contribute to a world where societies and economies can grow and thrive without compromising the environment – and we are here to meet that need.”

“At Movopack, we’re working on making sustainability not just an option, but a standard in e-commerce,” adds Torriani.

The reusable packaging solution to eliminate single-use waste

Movopack was founded by high school friends Tomaso Torriani, Alberto Cisco, and Andrea Cipollone to tackle the waste from single-use e-commerce packaging.

The company offers customisable, returnable packaging with an efficient return logistics system, helping retailers reduce waste while maintaining brand identity. The company has over 100 clients in Italy and the UK.

Movopack’s packaging is made from recycled materials, including plastic bottles (rPET) and woven polypropylene (PP), and can be reused up to 20 times. 

According to a life cycle assessment by Life Cycle Engineering, compared to single-use cardboard packaging, Movopack reduces CO2 emissions by 84 per cent, energy use by 80 per cent, and water consumption by 76 per cent. This sustainable solution offers environmental benefits for e-commerce.

Brief about the investors supporting Movopack

360 Capital is an early-stage VC firm investing in Europe with focus on deep tech, climate tech, and digital-first solutions from pre-seed to Series B stages. Founded in 1997, the firm supports tech startups and manages €500M in assets with over 70 portfolio companies. Its team operates from Paris, London, and Milan.

Greiner Innoventures, based at the weXelerate Innovation Center in Vienna, is Greiner’s innovation incubator and corporate business angel. It collaborates with startups to develop future-focused ideas, emphasising circular business models. Its goal is to create new portfolio components for Greiner through investments and spin-offs.

Techstars supports early-stage startups through global accelerators, helping founders build a better future. By connecting entrepreneurs with a large network of alumni, mentors, partners, and investors, Techstars fosters thriving startup communities. Since 2006, it has invested in companies like Chainalysis, Zipline, DataRobot, and Alloy.