Berlin-based delivery platform Delivery Hero is all set to bring its delivery app in Germany under the brand foodpanda. The company has been testing its service for weeks and has selected four Berlin districts to start with both food delivery service and quick commerce operations.
Niklas Ostberg, CEO and co-founder of Delivery Hero, says, “After testing the foodpanda app for a few weeks, we are confident to deliver on our promise to introduce a superior service to the German market, bringing food delivery and quick commerce to local customers through one single app. We look forward to entering more German cities soon to bring customers an amazing experience and work together with local shops and restaurants.”
The districts include Friedrichshain, Kreuzberg, Mitte, and Prenzlauer Berg. Delivery Hero says it will operate through partnerships with local stores and under the brands foodpanda and pandamarkets (Delivery Hero owned warehouses).
It was back in December 2018, when Delivery Hero sold its German food delivery businesses Lieferheld, Pizza.de, and foodora to Dutch-rival Takeaway.com (prior to the Just Eat merger) for €930M.
Delivery Hero acquired foodpanda, in December 2016, with an aim to strengthen its position in the online food ordering and delivery market.
The ‘one-stop shop’ app
With the help of the foodpanda app, local customers in Berlin can order all their daily needs – from traditional restaurant food to quick commerce items such as groceries and household products. Delivery Hero, under its brand foodpanda, claims to have already onboarded a large number of restaurants and local stores to its platform.
According to a tweet, Delivery Hero co-founder Niklas Oestberg aims to deliver products within seven minutes in Germany, as compared to its Asian market where customers can make purchases within ten minutes.
With a mission to ensure extra fast deliveries of convenience items, Delivery Hero’s pandamarkets will be opened in the 4 above-mentioned districts of Berlin. Through the foodpanda app, customers can access pandamarkets for a wide range of convenience items, including a large variety of fruits and vegetables, every-day-articles, snacks, etc.
Artur Schreiber, CEO of foodpanda Germany, says, “Over the past weeks, our foodpanda team has been building a service from scratch in Berlin. We are thrilled to have entered partnerships with strong local vendors and restaurants, and are well on our way to hire 500 people across all functions, in addition to pickers for pandamarkets and riders for pandalogistics.”
Expansion in Germany
Besides Berlin, foodpanda has also announced that it will be expanding in three more German cities this fall. Artur Schreiber says, “Backed by solid logistical and technological innovation; we now feel ready to roll out our services in other German cities very soon, and look forward to seeing pandalogistics riders hit the streets of Frankfurt, Hamburg, and Munich.”
The company mentions in a statement that expansion will continue with more city launches before the end of the year. It aims to elevate the customer experience through innovation, benefitting all members of the wider ecosystem it operates in, including customers, riders, restaurants, and local shops.
Brief about Delivery Hero
Founded in Berlin in 2011, Delivery Hero has a worldwide network of online food ordering sites, operating in 21 countries and with over 73,000 restaurant partners. Additionally, the company has also set its foot in the e-commerce sector to bring groceries and household goods to customers’ doorsteps.
Just recently, the Berlin-based online food ordering platform acquired a 5.09 per cent stake in its UK-based rival Deliveroo.
To date, Delivery Hero has received $6.6B (approx €5.3B) in funding and is backed by investors including Insight Venture Partners, Luxor Capital Group, Kite Ventures, Team Europe, ru-Net, Tengelmann Ventures, Point Nine Capital, Vostok Nafta, and Phenomen Ventures.