While we are getting ahead of the COVID-19 pandemic, there’s a new normal everyone is getting used to. While consumers are adjusting to the new world, companies are also taking proactive steps to move forward and for them, digitisation is the way to go. Th3rd is an Amsterdam-based startup that’s taking digitisation on a whole new level with its innovative technology. The company has also entered into a partnership with Adidas to digitise its products.
3D scan ‘as a service’
Before jumping into details of the partnership between Th3rd and Adidas, let’s take a look at what Th3rd offers. The company specialises in making hyper-realistic 3D content for e-commerce and marketing. It creates high quality 3D models of people and products for its clients, which serve as a building block or master file that can be used in multiple applications. Once a product scan is created, it can be used for different media assets such as photos, videos, visualisations, animations, 360 degree photos, holograms, VR and AR.