With more and more millennials choosing flexible monthly payments over buying or leasing a car — quite a popular mobility startup in UK dubbed as Drover — that offers flexible car subscriptions to users has just announced a new growth funding round. London-based Drover basically works like ‘Netflix of cars’ — gives access to car subscription models that are longer than a typical rental, shorter than a lease or purchase, and easy to shorten or extend as per an individual needs.
Raises €23M funding
Now it has snapped a £20.5 million (€23 million) investment, co-led by new investors Target Global, RTP Global and Autotech Ventures. Additional new investors are Channel 4 Ventures and Rider Global. Existing investors Cherry Ventures, BP Ventures, Partech, Version One and Forward Partners also participated in the round.