The gaming industry is bigger than the music and movie industry combined and the sector is only going to grow bigger. With lockdown and social distancing in effect, people turned to gaming as an activity for unwinding and having fun at home. Additionally, game creator studios too reported significantly increased sales during this period. The Finnish mobile game company Metacore has also reinvented itself and it landed a notable €25M in fresh financing, all while launching a new gaming title.
Metacore raises €25M in equity and additional funding
Metacore was previously known as Everywear Games. The company has rebranded itself and also raised a €15M investment and a €10M credit line from Supercell, which is another Finnish game developer with notable mobile games titles under its belt, including Clash of Clans. The latest investment will help Metacore fuel the global release of its first title, Merge Mansion.
“Most companies will start with the core loop or gameplay mechanic. Our approach is to lead with the metagame – the core elements and experiences of a game that make a player jump back in over and over again. This was a key factor in how we designed Merge Mansion, and will continue to define our approach to game development,” says CEO and Co-Founder Mika Tammenkoski.
As per the company, its approach to game development seems to be working as Merge Mansion’s player’s 30-day retention rate is apparently around 24% among beta testers.
“These metrics are very impressive, the kind we see when we have a hit game on our hands,” Supercell’s Developer Relations Lead Jaakko Harlas says.
Merge Mansion for the masses
Metacore will now focus on rolling out its first title, Merge Mansion, for a wider audience. Furthermore, it will explore and develop new “metagames.” The company is also aiming at growing its existing team of 15 employees and says it will add at least 10 new hires across functions, including marketing, game design and back-end development.
“Although we’re seeking aggressive growth, our strategy is to keep our teams compact and nimble so they have the freedom to try out new things and run with what works best,” COO and Co-Founder Aki Järvilehto notes.
Image credits: Metacore