Oslo-based FotoWare, a Digital Asset Management (DAM) software provider, announced on Thursday that it has acquired Switzerland-based DAM and content management platform Picturepark, to further strengthen its European footprint.
In 2020, FotoWare was bought by Norwegian software investor Viking Venture. Since then, the startup has been active in making acquisitions that complement its strategy and products.
Jostein Vik, Partner at Viking Venture and Chairman of the Board at FotoWare, says, “This is an important acquisition for FotoWare and signals yet another great stride forward in the company’s ambitious expansion strategy. It marks the first acquisition of another vendor in the Digital Asset Management space and increases market share for the FotoWare group while adding technical excellence and further strengthening FotoWare’s position in the DACH region.”
Enabling organisations to manage and route any type of content
Founded in 2000, Picturepark is a Digital Asset Management solution company that is part of its parent company Vision Information Transaction (VIT), which seeks to provide content management products that “outlast and outperform”.
First released in 1998, Picturepark claims to be an early pioneer in the DAM industry, offering a central digital asset repository that could be accessible from anywhere using only a web browser for an interface. Some of its customers include globally recognised brands, particularly in retail, such as Breitling, Faber Castell, Specialized, Swiss Olympic, Bosch Security, and UEFA.
Like FotoWare, Picturepark also has a diverse and international culture, with employees of more than nine nationalities and with offices in the US, India, and Austria, and a global network of partners.
How will Picturepark benefit FotoWare?
FotoWare is a software company that enables businesses and organisations to efficiently store, manage, find, share, and re-use their digital files.
As a part of FotoWare, Picturepark will continue to offer organisations automation solutions for their digital asset and product data management needs. The acquisition will also enable Picturepark to deliver to the complex needs of customers, while also gaining access to marketing and sales resources and a partner network across Europe, North and South America, Asia, and Oceania.
Ramon Forster, GM at Picturepark, says, “Picturepark has invested a lot over the last years into our new versatile API-first Content Platform with the goal to meet customer’s future needs of powerful content management solutions that outlast and outperform. With FotoWare, Picturepark has met a company that meets the same values and goals, and with which growing jointly together we can deploy our strength to make the FotoWare group become a leading market player.”
With this acquisition, FotoWare aims to increase its presence in Central Europe, particularly amongst companies working in retail, manufacturing, and e-commerce.
In the past year, FotoWare acquired Buildpix in Sweden, InfoMAX ApS in Denmark, Xenario UK, and Xenario in Germany. And now, they are taking an even greater market share, with expertise in a key industry and market in the DACH region.
About FotoWare
FotoWare is a provider of Digital Asset Management solutions that claims to enable people and organisations to do more with their content.. Its customers include The Financial Times, Volkswagen, The White House Historical Association, The Economist, Metropolitan Police, and over 4,000 more.
Currently, the company has 86 employees from 24 different countries, working in Norway, Sweden, Denmark, Germany, the UK, and Australia. FotoWare has a global partner network with reselling partners in 15 different countries. The company is also a Gold Partner of Microsoft.
