Whether at her position at Goldman Sachs or as a founder in the Amsterdam startup scene, Christina Caljé always found herself ‘one of the few’ in the room. So besides turning the video distribution platform Autheos into a data-crunching marketing tool, she speaks up for more diversity whenever the opportunity arises. Recently she has been selected for a pan-European Google for Startups Immersion programme for Black founders as the only Dutch representative.
Selected for Google for Startups: Immersion
Amsterdam-based Autheos is a smart video platform for e-commerce. Autheos started as a distribution platform for online videos, but now offers smart tools to provide in-depth analytics and project the exact right moment to pitch the right video to browsing consumers. It gives brands and e-tailers a way of actually knowing where their marketing budget on videos is being spent on, as well as tools to increase their effectiveness.