COVID-19 has a lasting impact on society and the way we do business. The pandemic has many businesses struggling. Some because they can’t meet their targets. Others are in a more luxurious position and are struggling to keep up with demand. Daniel Gebler, CTO of Dutch online-only supermarket Picnic explains how his company dealt with a massive surge in demand overnight. “We call this business as unusual. Nobody was prepared for this.”
Fastest growing supermarket
Founded in 2015, Picnic quickly became a household name in The Netherlands and their small electric vans a familiar sight. Their innovative concept meant they could offer the same products at the same price as regular supermarkets, but deliver them right at the door of their customers. Combined with a slick app, optimized delivery process and a high tech fulfilment center, the startup was the fastest-growing company in The Netherlands in 2019, with over 350.000 customers. And when public life largely shut down and people opted for shopping from home, a surge of new users quickly found its way to Picnic.