Florida, US-headquartered Newfold Digital, a web technology provider, has announced the acquisition of Netherlands-based Yoast, a search engine optimisation (SEO) plugin provider for WordPress (web publishing software).
This development for Newfold Digital, which is backed by Clearlake Capital Group, L.P. and Siris Capital Group, LLC, is a part of the company’s long-term strategy to connect Newfold Digital customers with “world-class” web presence tools and services to empower online success in a digital world.
What does Yoast offer?
Founded in 2010 by Joost de Valk, Yoast helps you with your website optimisation through its Search engine optimisation (SEO) software or through its online SEO courses.
Yoast is a WordPress plugin powering more than 12 million websites. The plugin helps generate more visitors from search engines such as Google and Bing, increase readers’ engagement, and attract more visitors from social media.
Moreover, the plugin also provides an online academy with SEO training courses.
Speaking on the development, Marieke van de Rakt, CEO of Yoast, says, “We’re excited to join Newfold Digital to continue our mission of SEO for everyone by leveraging the leading global portfolio of web presence brands. We are confident that the strength and leadership Newfold Digital provides will help to ensure Yoast remains the most used SEO plugin for WordPress for many years to come and will fuel future innovation.”
With this acquisition, Yoast will continue to provide its services while joining Newfold Digital’s portfolio of brands, including Bluehost, Web.com, Domain.com, and Network Solutions. The development will see all Yoast employees, including its leadership team, join Newfold Digital.
How will Yoast help Newfold Digital?
The acquisition will help Newfold Digital to expand its SEO offerings to serve its nearly seven million customers.
President and CEO of Newfold Digital, Sharon Rowlands, states, “SEO is a growing need in our customer base and essential to online success, especially as we see more businesses expand their online presence. Yoast is a well-known and respected brand in the WordPress community. We are excited to welcome them to the Newfold family and to help improve SEO and drive visitors to our growing customer base.”
About Newfold Digital
Newfold Digital specialises in the fields of domains, hosting, and online marketing. It is a web technology company that was established in 2021 through the combination of web services providers Endurance Web Presence and Web.com Group.
The company’s portfolio brands include, Bluehost, CrazyDomains, HostGator, Network Solutions, Register.com, and Web.com, among others.
Newfold Digital, in a statement, mentions, “We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalised support, we take pride in collaborating with our customers to serve their online presence needs.”