Beverwijk-based Optima Cycles, a Dutch E-bike and electric cargo bike manufacturer, has announced the acquisition of Utrecht-based Dolly Bikes, a direct-to-consumer cargo bike brand.
This is Optima Cycles’ first strategic acquisition after Bolster Investment Partners’ investment in 2021. Mobis Corporate Finance served as the M&A advisor to Dolly Bikes.
Aim of the acquisition
This strategic move enhances Optima Cycles’ presence in the electric cargo bike market, offering new growth opportunities.
Dolly Bikes, known for its lightweight cargo bikes and customer-centric approach, enables Optima Cycles to expand its audience and strengthen its position in the e-cargo bike market, which is driven by increasing consumer demand and technological advancements.
The acquisition allows Optima to expand its audience and sales channels, aligning with its vision for sustainable mobility solutions.
Michiel Dreef, CEO of Optima Cycles, says, “We are very excited about the acquisition of Dolly Bikes. Their expertise and proven concept are an ideal complement to our portfolio. Together, we offer our customers an even wider range of innovative and sustainable mobility solutions while continuing to expand our leadership in the market.”
Daan Buddingh of Dolly Bikes, adds, “Dolly Cargo Bikes have won the hearts of many families with their distinctive cargo bikes and excellent service. We look forward to taking Dolly Bikes even further under the wings of Optima Cycles.”
Sustainable e-mobility solutions
Optima Cycles specialises in designing, producing, and distributing high-quality e-bikes, e-cargo bikes, and children’s balance bikes. The company focuses on designs to promote sustainable transportation by encouraging people to use bikes instead of cars.
Optima Cycles manages the entire production process in-house, from design to assembly, ensuring high-quality control and agility. It does that from its factory in Beverwijk and a sister company, MM Bicycles, in Taiwan.
Brands like Dutch ID, Urban Arrow, and Lovens produce e-bikes by hand.
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