Paris-based Pricemoov bags €9.1M to make intelligent pricing accessible to businesses of all sizes



Last update:

Paris-based Pricemoov, a cloud company that powers intelligent pricing decisions, announced on Wednesday that it has raised $10M (approximately €9.1M) in a Series A round of funding led by ISAI and Bpifrance Digital Venture. 

“We are thrilled by the support of investors like ISAI and Bpifrance Digital Venture as we embark on the next chapter of our growth,” says Pierre Hebrard, CEO and Co-Founder of Pricemoov.

Pricemoov says it will use the financing to grow its team, invest in product development, and expand its presence internationally. 

“This round of funding will allow us to invest in our growth, expand our platform, and enhance our offering, furthering our mission to help companies across all industries make better pricing decisions with greater confidence and speed,” adds Hebrard. 

What does Pricemoov solve?

As the business landscape continues to evolve, companies are facing a growing number of challenges when it comes to pricing their products and services. 

Inflation, supply chain disruptions, and cost volatility are just a few of the factors that can impact pricing decisions, making it difficult for businesses to remain profitable in a competitive marketplace.

- A message from our partner -

Furthermore, the rise of the omnichannel imperative and rapidly changing customer expectations has further complicated the pricing landscape. 

With customers expecting a seamless experience across all channels, businesses need to carefully consider their pricing strategies to ensure they remain competitive while still turning a profit.

This is where Pricemoov comes in.

Pricemoov: Help make better pricing decisions

Founded by Pierre Hébrard and François Aubert, Pricemoov helps companies make better pricing decisions and remain profitable.

The French company does this by leveraging data science, end-to-end automation, and an intuitive user experience. 

Pricemoov says it has witnessed a 150 per cent annual increase in revenue and has grown its customer base by 200 per cent, including new customers Jokr, Recommerce, Samkaup, and Audi. 

The Investors

ISAI invests in differentiated projects run by ambitious teams that it selects rigorously and actively supports. 

ISAI Gestion, an investment management company approved by the AMF with over €500M under management, aims to finance and support high potential Tech companies at the seed/post-seed stage or when they have already reached the break-even stage.

“We are impressed with Pricemoov’s pricing expertise and platform capabilities and believe that the company is well positioned to accelerate its growth in this promising market,” says Francois Collet, Partner at ISAI. 

“We look forward to working closely with Pricemoov’s leadership team to keep pushing the boundaries of pricing,” adds Collet. 

Bpifrance Digital Venture finances companies at every stage of their development with credit, guarantees, and equity

Besides investment, the VC also offers consulting, training, networking, and an acceleration programme for startups, SMEs, and mid-sized companies.

“We believe Pricemoov has an opportunity to bring intelligent pricing to businesses at any stage of their pricing maturity with an easy-to-use, intuitive platform,” says Adrien Neel, Investment Director at Bpifrance Digital Venture. 

“We are excited to partner with Pricemoov to support its continued efforts to democratise pricing,” he concludes.


Follow us:

Vigneshwar Ravichandran

Vigneshwar has been a News Reporter at Silicon Canals since 2018. A seasoned technology journalist with almost a decade of experience, he covers the European startup ecosystem, from AI and Web3 to clean energy and health tech. Previously, he was a content producer and consumer product reviewer for leading Indian digital media, including NDTV, GizBot, and FoneArena. He graduated with a Bachelor's degree in Electronics and Instrumentation in Chennai and a Diploma in Broadcasting Journalism in New Delhi.

Share to...