The Netherlands-based PFM Intelligence Group, a specialist in delivering actionable data insights that translate into business performance improvements, announced on Monday, February 6, that it has onboarded Lexar Partners as an investor. The funding amount has not been disclosed.
Lexar is a technology-focused Dutch investment firm that offers growth capital to innovative software, technology, and e-commerce companies operating in the education, fitness, and mental healthcare sectors.
The firm was founded in 2022 by Max van de Blaak and Sander van Woerden, who each have 15+ years of experience in the investment industry.
Sander van Woerden, founding partner of Lexar Partners, adds, “PFM is at the forefront of combining hard and software technology solutions to create unique and actionable insights. Their team has a proven track record of delivering high-quality and long-term reliable insights to customers within a wide variety of markets. PFM is the Google Analytics of the offline market.”
PFM Intelligence: Everything you need to know
PFM Intelligence Group is a multidisciplinary organisation with a broad range of clients, all of whom are interested in producing actionable data insights that enhance company performance. It also supplies drive-thru systems for well-known fast food chains across the Benelux and in the UK.
PFM claims to maximise businesses on every level by offering technical solutions, accurate data, integration, reporting, and insightful analytics. Recently, the company has also added IT infrastructure to its core business capabilities.
In January, the firm acquired CoreTech Solutions, an IT infrastructure provider to the UK retail property sector. With this deal, PFM says it has become a significant player in integrated technology systems, focusing on complex consumer data insights to produce business-critical market intelligence.
Currently, the PFM group has close to 80 employees and its turnover is expected to be €20M this year.
Capital utilisation
Lexar and PFM have organised the financial resources to grow the company across Europe in collaboration with Ireland-based DunPort Capital Management. Throughout the epidemic, the PFM Group says it continued to grow and has already completed two acquisitions.
Bart Schmitz, CEO of the PFM Group, says, “After various mergers & acquisitions in both the Netherlands and the UK, we are now ready to expand the business across Europe and we are therefore thrilled to announce Lexar Partners as our strategic partner and lead investor.”
With the help of this partnership and funding, PFM aims to expand its footprint across Europe, while continuing to create analytics dashboards to grow alongside its expanding client needs for crucial data.
“PFM is uniquely positioned to become a leading European player in the strongly fragmented and fast-growing retail analytics market. The expertise that Lexar brings will be key as PFM scales and expands its global reach,” adds Schmitz.
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