Pon.Bike, a Dutch conglomerate in the transportation sector, announced on Tuesday, September 6, that it will acquire Amsterdam-based bicycle brand Veloretti.
In a statement translated from Dutch, Ferry Zonder, CEO of Veloretti, says, “Now that we have Pon.Bike next to us as a powerful partner, we can scale up faster and further expand the brand in Europe. It is an important next step in our strategy and we are strengthening our position in the European e-bike market. Together we will make a difference in achieving our ambitions.”
“A no-nonsense bicycle brand”
Veloretti is a bicycle brand who says its bikes are handcrafted in European factories to the highest standards after being created by its team in Amsterdam. The brand is known for the online sale of trendy city and children’s bicycles that are delivered directly to the consumer.
The company says, “We believe a city bicycle should be simple, timeless and without worthless features. That is the reason a Veloretti is just a no-nonsense bicycle brand, with a contemporary design and a good price. Handmade for comfort and simplicity, for you to get through your daily commute in style.”
In 2021, the company launched its first urban e-bikes – the IVY and ACE. Veloretti claims that it is one of the fastest-growing Direct-to-Consumer bicycle brands in Europe.
Founded 10 years ago, the brand is currently active in 27 countries and has about 60 employees. With this acquisition, Veloretti will continue to function independently under the leadership of founder Ferry Zonder. In the coming years, the focus will be on further international growth.
About PON.Bike
Since 2022, Pon.Bike, which produces bicycles under 24 A-brands, including Kalkhoff, Cannondale, Urban Arrow, and Gazelle, has held the title of biggest bicycle manufacturer in the world.
The company has six assembly facilities and creates its own premium frames, which results in the company being one of the “strongest” supply chains in the bicycle industry. Pon.Bike also claims to be a strong partner for manufacturers and merchants. Its portfolio also includes additional ideas like Lease-A-Bike and Swapfiets.
Pon Holdings, the largest mobility firm in the Netherlands, also has Pon.Bike in its portfolio.
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