Stockholm-based Aonic, a group of multiplatform tech and gaming companies, announced the acquisition of research technology firm Prime Insights for a total transaction value of over $250M (approximately €214M).
With this acquisition, Prime Insights becomes part of Aonic, creating a global rewards and data platform that serves over 50 million consumers and includes 12 consumer brands, generating about $300M (approximately €257M) in annual revenue.
The Swedish group has platforms like Exmox and Mega Fortuna, which focus on gaming discovery, testing, and loyalty. This helps mobile game developers acquire users and gain insights.
Exmox CEO Caglar Eger adds, “There are huge synergies between our work at Exmox in rewarded user acquisition for gaming clients and the rewarded survey platforms offered by Prime Insights. Prime Insights’ edge in data collection and analysis will allow us to turbo-charge engagement for gaming clients, while our scale and focus on user engagement will significantly improve data quality and reach for the consumer insights industry. We’re extremely excited to begin the work together!”
Prime Insights: Specialised in research technology
Founded in 2022 by entrepreneur Benjamin Ritzka, Prime Insights has grown quickly in the research technology industry, which is valued at $142B.
It specialises in programmatic sampling and has a large network of proprietary panels.
Through its mobile and web platforms, many users can earn money by completing online surveys.
Prime Insights, Exmox and Mega Fortuna – by joining forces, the firms double the scale of their platforms and enable both client bases – mobile game developers and consumer insights researchers alike, to achieve “superior reach, insights and engagement.”
Ritzka will continue to lead Prime Insights as CEO and has contributed a significant amount of the transaction proceeds into shares of Aonic.
“The growth path we achieved with Prime Insights over recent years is unprecedented in our industry,” says Benjamin Ritzka, CEO and Founder of Prime Insights. “A transaction of this scale is an amazing validation of everything we’ve built. A huge thanks to my fantastic team at Prime Insights.
“I couldn’t have thought of a better match than with Aonic, and I’m a big believer in our shared vision. We share the same culture, mindset and ambition. The two firms are extremely complementary, which will allow us to double down on adding unparalleled value to our clients and users. Our team is excited to join Aonic in building the global market leader of rewards platforms,” adds Ritzka.
Aonic: Video gaming group
Aonic, led by Paul Schempp, is a video gaming group with more than 600 employees across 12 companies.
They provide user acquisition platforms for major mobile game developers and also create and publish a variety of their own video games for gamers around the world.
“Prime Insights has rewritten the rules in programmatic data collection for consumer insights as a true disruptor in the highly competitive world of research technology,” says Aonic CEO and co-founder Paul Schempp.
“It is rare to come across such a brilliant tech entrepreneur as Benjamin, and as a powerful team as Prime Insights, so we couldn’t be happier to partner up. This transaction marks a major step in our vision of becoming a dominant global player. Bringing together scale, data, and technology will be the key to sharpening our competitive edge. We welcome Benjamin and his team with the highest regard – they deserve every accolade,” says Schempp.
