Amsterdam-based ContentKing, a cloud-based service that provides real-time website auditing and monitoring solutions, announced on Wednesday that it has been acquired by New York-based Conductor, an enterprise organic marketing platform.
With this development, ContentKing’s technology will be packaged within the Conductor platform as a holistic, end-to-end organic marketing solution for organisations. As per the deal, all ContentKing employees will join Conductor to help build on the company’s internal search expertise and product knowledge.
Real-time SEO auditing and monitoring platform
Founded in 2015 by Steven van Vessum and Vincent van Scherpenseel, ContentKing is a cloud-based service that provides real-time SEO auditing and change management to improve and maintain search engine visibility.
The platform makes it easy for digital marketers to improve their visibility in search engines and remedy problems before visitors and search engines notice. ContentKing claims to analyse and monitor websites 24/7 and provides actionable insights from all gathered data.
Vincent van Scherpenseel sees joining Conductor as a major catalyst for the SEO industry. He says, “For ContentKing, this combination meaningfully accelerates our ability to realise our long-term objectives and vision. It’s an exciting opportunity to play a part in building an end-to-end solution for how teams can work together and drive value in an ever-evolving search landscape – a search landscape that never sleeps.”
How will ContentKing help Conductor?
According to a statement from Conductor, more enterprise organisations are focusing on SEO to grow their business. With marketers facing increasingly complex needs and competing priorities across web, SEO and content teams, Conductor believes the solution lies in a platform that brings all parts of the SEO workflow together, and technical website monitoring is the foundation of that workflow.
Conductor says ContentKing will play a large part in its strategy to establish leadership in the technical SEO space and improve collaboration between teams for better results in organic marketing within enterprise organisations. Specifically, Conductor is focused on ContentKing’s real-time monitoring capabilities, which it believes will enable an unparalleled, proactive, and integrated workflow for marketers of the future.
Seth Besmertnik, Conductor’s CEO and co-founder, says, “With Conductor and ContentKing joining forces, digital teams will now be able to proactively ensure constant site best practices and quick triage of any future issues. This will result in more time spent improving the overall content and digital experience, and less time fixing problems, losing revenue, and worrying about something going wrong that you didn’t know about or couldn’t previously identify.”
Founded in 2005 by Jeremy Duboys and Seth Besmertnik, Conductor is an organic marketing platform that enables marketers to create content, accelerate search traffic, and increase ROI. Some of its customers include global and emerging enterprise brands such as Verizon, Visa and Slack.
In November, 2021, the company raised $150M in funding from growth equity firm Bregal Sagemount. This financing has helped Conductor to acquire ContentKing and create an end-to-end enterprise organic platform in the category.
In December 2019, Conductor spun out of WeWork and is now an independent company.