Equals Amsterdam, a company dedicated to letting women grow and supporting their careers, announced on Tuesday the launch of a campaign calling for more women in the tech sector. The launch coincided with International Women’s Day, celebrated on March 8 every year.
Dieuwke van Buren, Equals Amsterdam co-founder, says, “There is a lot of talk and research about the proportion of women in tech, but now is the time for action. It’s time for tech companies to hire more women and offer them a much more accessible work environment.”
Equals Amsterdam’s new campaign for more women in tech professions starts on March 8, 2022. Through this campaign, they call on companies and organisations to structurally ensure a larger share of tech jobs for women.
According to the company, only 18 per cent of positions in tech are currently occupied by women. Research (‘Retaining women for ICT’) also shows that the outflow of women in the tech industry is much higher than that of men.
However, there are about 96,000 open positions in the tech sector currently. This presents a great opportunity for women and for tech companies. Equals aims for a share of at least 36 per cent women by 2025.
Equals will also be launching an academy in cooperation with large tech companies and coding courses to help double the number of women in tech.
Amsterdam-based data company Dealroom.co has also collaborated with Equals Amsterdam in supporting more women working in tech. The company says, “We have always kept a close eye on how the tech industry is tackling the challenge of diversity and inclusion. One of the biggest challenges in this space is widely known: women remain underrepresented in tech roles and senior leadership positions. As a tech startup ourselves, we’d like to be a part of and, preferably, a driver of a wider change in the tech industry. Because of this, we’ll be focusing on supporting our growth through the immense talent potential of women in tech.”
Techwomen on pillars
“You can’t be what you can’t see” is the motto Equals Amsterdam is using to create awareness among young women about successful women entrepreneurs or women who have a job in tech. The idea is that even though there are plenty of positive female role models tech positions, they are not always visible because of their relatively smaller number.
To show that many women are working successfully in the tech sector, 55 pillars (“pepper cans”) in Amsterdam will be covered with photos of female role models from dozens of tech companies and female tech entrepreneurs, starting from International Women’s Day.
Some of the 55 women who will be adorning the pillars in Amsterdam from March 8 onwards include:
- Jessica Conquet: Global Head of Cyber Security at ABN AMRO Clearing. She shows that you don’t necessarily need a full background in tech to be successful
- Victoria Bunyard: CTO at IBM. She is one of less than 25 female CTOs in the Amsterdam tech world
- Alex Cappy: CEO at Hubs. She shows that you can be a successful CEO while also having and raising children
- Amber Jae Slooten: Founder at Fabrikant. She shows that you can create a whole new (digital) market with digital fashion
Here are some quotes from companies on why they support the campaign
The Next Closet: “As two female founders in tech, we want to inspire others to put their mark on the world and make an impact. Being a part of this campaign is a great way to share our story and hopefully spark a fire with many more women with an entrepreneurial spirit.”
Lepaya: “We believe that with the right skills, everyone can be successful in any role. We are proud of our diverse team. However, we are fully aware that continued focus is required to enhance diversity – especially while we continue to grow. As such, we are truly excited to showcase our story. We are proud that women are already well represented in our technology & product teams, and love to tell our stories of our successful tech colleagues, showing what it is like to work in tech as a woman, and inspire female job seekers to apply for a role in tech.”
NL DIGITAL: “As a sector, we want to be a true representation and reflection of society. That is not only fair, logical and necessary, but it also ensures the creation and use of better products and services.”
Adyen: “As a tech company, it is our ambition to drive change in the industry and increase representation. We want to use our authentic voice in the gender equality movement. We believe that by participating in this campaign, permanent change in gender leadership & representation in tech is within our reach.”
Nike: Rajeev Aikkara, VP Technology, Nike EMEA, says, “At Nike, we believe diverse teams are most innovative, collaborative, and enterprising. Gender equality at the workplace remains a pervasive global issue, we strive to enable women to reach their career potential. We know that visibility is powerful in driving representation – you can’t be what you can’t see, so it felt important for us to highlight some of the incredible female talents in our technology team as part of this campaign. We believe this will inspire more women to explore a career in this space and continue to transform our industry.”
Adidas: “Diversity, Equity, and Inclusion (DEI) underpins everything we do at adidas. It is the glue that spans every country, department, and team. This year we celebrate International Women’s Day by highlighting themes such as role modelling, mentorship, and allyship and their connection to our brand attitude ‘Impossible is Nothing’ inside and outside our company.”
Digital Power: “30 per cent of our data consultants are women. A good score compared to the average of 18 per cent in the tech sector, but our ambition is higher! Our female recruiters are already working with agencies that specifically focus on motivating women to get started in our industry. By joining these campaigns, we hope to inspire more women to get started as data professionals.”