Amsterdam-based Gymstory, a company that develops a digital fitness platform that motivates users to exercise more in gyms and keep track of their gymming activities, announced on Monday that it has received a convertible loan of €234K to develop a platform for tracking fitness activities in the gym.
The loan came from the Innovation Fund Noord-Holland.
The company says the proceeds from this round can help test their Proof-of-Concept technology during a pilot in the first gyms. The project is co-financed by Jordy Kool’s Iron Asset Management and Graduate Entrepreneur Fund.
The Innovation Fund Noord-Holland is an initiative of the Province of Noord-Holland, the University of Amsterdam, the Amsterdam University of Applied Sciences, Amsterdam UMC, and Sanquin, with support from the European Union through the European Regional Development Fund.