Madrid’s Reveni secures €7.5M to build ‘global operating system’ for e-commerce; eyes UK & EU expansion

Madrid-based Reveni raises Series A funding to expand its e-commerce logistics platform for returns, exchanges, and international sales.

Madrid-based Reveni, a company transforming global e-commerce, has raised €7.5M in a Series A funding round to reinvent the entire logistics experience.

The Spanish company manages global sales, returns, and logistics through a single platform that connects with major e-commerce systems. Its service covers purchase and post-purchase processes.

The round was led by 13books Capital, with participation from JME Ventures, Big Sur Ventures, and Bynd Venture Capital. With this round, Reveni’s total funding has reached €17.3M.

Aleksandra Tyurina, Principal at 13books Capital, says, “Our mission is to back the pioneers of tomorrow’s financial technology. Reveni’s platform solves the most challenging of e-commerce pain points, enabling clients to increase their repeat purchase rates, order value, and repurchase speed. We are excited to be partnered for the next phase of Reveni’s growth.”

Capital utilisation

The funds will be used to expand Reveni’s operations in the UK and the EU, as well as to develop its product and expand its team.

Fernando Pedraz, co-founder & CEO of Reveni, says, “We believe the next wave of global commerce won’t be built on legacy systems but on platforms that give brands the power to operate seamlessly across borders. Our goal is to build technology that adapts to an increasingly complex and unpredictable trade environment, helping brands stay resilient where many struggle.”

“This investment round gives us the resources to continue launching solutions the market has never seen before, as we did with instant refunds and instant exchanges, and accelerate our international expansion across Europe.”

Pedraz further adds, “Our ambition is clear: to give every brand, no matter its size, the same capabilities as the world’s largest retailers. It’s another step towards building the global operating system that allows e-commerce to truly scale without borders.”

Transforming e-commerce logistics

Reveni provides solutions for e-commerce logistics, with a focus on returns, exchanges, and international sales. 

Returns and exchanges create operational and financial challenges for e-commerce brands, including the need to coordinate multiple tools, work with different shipping and logistics providers, maintain customer trust, and protect margins. 

Delays in refunds, stock mismatches, and poor returns handling can lead to dissatisfied customers, higher costs, and lost revenue. These challenges increase for businesses operating internationally due to cross-border shipping, customs, and varying regulations.

Reveni was founded in 2022 and developed a core product for reverse logistics. This product allows e-commerce brands to offer instant refunds and exchanges. It uses a proprietary risk model to approve requests in real-time without exposing clients to risk.

The system fully integrates with e-commerce platforms and logistics systems, managing returns and exchanges efficiently.

In 2025, Reveni launched Reveni Atlas, a platform for e-commerce brands selling internationally. Atlas automates international logistics processes, including real-time calculation of duties and taxes at checkout, customs clearance, fiscal declarations, and end-to-end tracking.

The platform operates without intermediaries or hidden fees and maintains margin control, providing brands with control and visibility over their international operations.

Reveni claims that it helps businesses reduce logistics costs by approximately 25 per cent and cut costs associated with international sales management by about 30 per cent. Brands using Reveni report increases in repurchase rates (35 per cent), average order values (19.5 per cent), and retained revenue (over 30 per cent). 

Companies using Reveni include Victoria Beckham, ME+EM, Castore, Ego, Jigsaw, Bella Freud, The Fold, and Hurley. Reveni enables these brands to manage returns, exchanges, and international logistics in a system that aligns with customer expectations and business operations.

Reveni was founded by Fernando Pedraz (CEO), Pablo Molinero (COO), and Gonzalo Martin (CTO). Fernando Pedraz has experience in sales from Geoblink, Pulpomatic, and Glovo. Pablo Molinero developed strategy for Iberia at Geoblink and Pulpomatic. Gonzalo Martin has fintech experience as the former CTO of Aplazame. The company has a team of 25 and maintains an office in London.