UK-based raises €10.9M to make medical imaging accessible to everyone



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London-based, a healthcare referral and digital platform for booking and receiving medical scan results (such as MRI or CT), announced on Monday that it has raised $12M (approximately €10.92M) in a Series A round of funding.

The round was co-led by Aviva Ventures, YZR Capital, Oxford Capital, Triple Point Ventures, and Simplyhealth Ventures, with participation from Forefront Venture Partners. 

Rupert Novis, Director of Simplyhealth Ventures, says, “Our expanding partnership with will allow our customers to book MRI, CT, X-ray and Ultrasound scans online in minutes, without a referral from a GP.”

“’s aim of making booking a diagnostic scan as easy as booking a hotel room aligns perfectly with our purpose of improving access to healthcare for everyone in the UK,” adds Novis.

Making medical imaging accessible to everyone

In 2017, Dr Khalid Latief, Mark Nissim, Charlie Bullock, Oliver Knight, and Joe Daniels of the UK founded and launched, an online referral service that links people to trustworthy scan centres around them. aims to make medical imaging available to everyone. It provides an appointment booking engine for patients, a gateway for referring doctors, and an API for digital health partners across the UK and the US.

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The company is poised to be the worldwide interface for diagnostic imaging, providing imaging to patients and providers from a single source. 

It claims to simplify imaging from start to finish, lowering waiting times and increasing patient care outcomes with findings sent in as little as a week.

The company raised $2M in a Seed round in 2021 co-led by Oxford Capital and YZR, and supported by angel investors such as Tom Blomfield (ex-Monzo) and Evelyn Bourke (ex-BUPA).

The company claims that its team has grown to 30 people throughout the UK and the US, thanks to a second $2.2M extension led by Triple Point Ventures in 2022.

Capital utilisation says it will use the funds to scale its US operations and develop bespoke products for UK insurers, accelerating healthcare referral processes to deliver life-saving imaging access and quicker results for patients.

In the US, the company will expand into five additional US states and secure enterprise contracts with payers and digital health platforms.

This development follows a pilot in Atlanta, Georgia, where has created a network of over 50 imaging locations and scaled up to $1M in annualised revenue in the first five weeks after starting in the US in February 2023. 

This funding will also help in product developments and integrations, enabling it to become a prominent healthtech infrastructure supplier, particularly in the private medical insurance vertical.

Charlie Bullock says, “The capital will be used to continue to improve access to diagnostic imaging and medical screening exams, through our consumer-facing marketplace and API.”

“This round would not have been possible without the incredible effort and tenacity shown by our entire team, who have built at such a fast pace in what is traditionally a very slow-moving industry.”


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Vishal Singh

Vishal Singh is a News Reporter and Social Media Marketing Lead at Silicon Canals. He covers developments in the European startup ecosystem and oversees the publication's social media presence. Before joining Silicon Canals, Vishal gained experience at the Indian digital media outlet Inc42, contributing to its growth with insightful content. Despite being a college dropout, his passion for writing has driven his career in journalism.

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