Dutch-based ScanmarQED acquires Prague-based AI marketing software firm Roivenue

The Netherlands-based ScanmarQED, a startup that offers marketing insights and analytics solutions, announced that it has acquired Czech Republic-based Roivenue, a cloud-based marketing attribution and digital data integration platform.

This marks the first acquisition of ScanmarQED’s roll-out of a buy & build strategy since its partnership with Pride Capital Partners.

Pride Capital Partners, which has more than 20 years of experience in the software and IT sector, aims to assist software and IT businesses in the Benelux, DACH-region, and Nordics through their next stage of growth by offering flexible capital solutions and strategic advice.

Turning data into incremental revenue

Founded in 2015 by Pavel Sima, Roivenue provides a Data Analytics and Budget Optimisation software suite. It claims to be a one-stop solution for marketers to integrate all of their advertising, CRM and web analytics data into one place, and harness the power of multi-touch attribution to get more ROI from their marketing campaigns.

Roivenue says its suite of products easily builds reports for clients on Power BI, Tableau and other data visualisation tools. The Prague-based company grew into a global top 10 multi-touch attribution provider with a portfolio of 70 clients including Vodafone and AXA.

Sima says, “Our mission has always been to augment online marketers’ capabilities with our digital data and AI-aided multi-touch solution so they can optimise online marketing budgets in a way that was not previously possible. We are thrilled to have found a partner with a great position among top European and US brands with whom we can accelerate the process.”

Aim of this acquisition

ScanmarQED says this deal will help maintain its status as a one-stop shop for marketing analytics solutions in North America and Europe. The AI-based solution from Roivenue will enhance the current marketing mix modelling capabilities of ScanmarQED. 

The combined company provides a complete collection of marketing data and analytic solutions currently offered on the market, with operations in the Netherlands, the UK, the US, and the Czech Republic.

Marcel van der Kooi, CEO of ScanmarQED group companies, will lead the new group alongside Han Meijer, Group Director and Chief Strategy Officer.

Van der Kooi says, “The acquisition is part of ScanmarQED’s strategy to deepen its product offering, allowing us to continue our mission of providing the most comprehensive and actionable marketing insights to our clients.”

Han Meijer, Chief Strategy Officer of ScanmarQED, says “This acquisition is an important step in the process of creating one of the largest unified marketing measurement and digital data platform providers over the next few years. Alongside our partner, Pride Capital, we are fully committed to supporting this mission.”

About ScanmarQED

ScanmarQED provides marketing insights and analytics solutions to monitor sales, brand health and marketing effectiveness.

“We enable companies to understand the drivers behind customer behaviour and growth and to improve their tactics around price, promotions, media, creative, product & assortment, in order to grow market shares, sales, and profit. In our software solutions, all parts work together: (external) data, business logic, guided analytics, analytical support, and maintenance. We’re here to help grow your business – faster, better, and easier,” says ScanmarQED.

The company offers its services to top-tier international clients across a variety of industries, including retail, healthcare, food & beverages, tech, media, and consumer research.