London-based Shop Circle, which builds AI-driven software for enterprise infrastructure, has extended its Series B round to support growth.
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London-based Shop Circle, a company focused on building an AI-driven software group for enterprise infrastructure, has extended its Series B funding round to $100M (nearly €84.43M). The round includes $60M in equity and additional strategic financing.
The funding round was led by Nextalia Ventures and included investors from Europe and the US. Existing backers Primo Capital and CDP Venture Capital participated.
New strategic investors also joined, including 645 Select Fund, FNDX, FG2 Capital, and entrepreneurial family offices connected to industrial and technology groups.
645 Select Fund invested through a vehicle designed to support growth-stage portfolio companies.
Nnamdi Okike, Managing Partner at 645 Ventures, says, “We invest through our Select Fund in the best companies of our venture portfolio, and Shop Circle has proven it has the potential to become one of the leading enterprise software companies globally.”
“The next wave of digital transformation will belong to those who embed AI deeply into their products, pricing, GTM strategies, and internal workflows, exactly as Shop Circle is doing. As the company expands its presence in the US market, we believe it’s uniquely positioned to serve the next generation of enterprises.”
Capital utilisation
Shop Circle is building an AI-driven software group with a portfolio of B2B products covering customer interaction, conversion, and internal operations.
The company is expanding its enterprise offering through acquisitions and development in product, AI, and go-to-market strategies. More than 150,000 companies, including startups and global enterprises, use Shop Circle products to manage data and support operational workflows.
Shop Circle will use the funds to support its M&A strategy, with several acquisitions already in advanced stages. The capital will also be used to accelerate AI product development across its portfolio.
Luca Cartechini, co-founder and CEO of Shop Circle, says, “This fourth round in four years, each at a higher valuation, gives us the firepower to double down on what we do best: acquiring exceptional software products and making them smarter, faster, and more connected through AI.”
“We’re building the leading AI-native software platform, with a portfolio of high-impact products powering the digital infrastructure of today’s enterprise. With several acquisitions in the pipeline and a strong cash position, we’re well-positioned to expand our product suite, scale our enterprise offering, and shape how modern businesses operate.”
Francesco Canzonieri, founder and CEO at Nextalia Investment Management, adds, “We doubled down on Shop Circle because we believe it can become one of the next leading European technology companies powering the infrastructure of modern enterprises. Thanks to its model combining organic growth and acquisitions, which they’ve consistently executed over the past four years, the opportunity ahead is enormous.”
“We’ve seen this model work at scale in some of the most successful tech outcomes in Europe. The region is home to a thriving ecosystem of thousands of founder-led software companies that have scaled sustainably outside the traditional Silicon Valley fundraising model. Many are profitable and independent, and would greatly benefit from joining a larger group able to streamline operations and accelerate growth.”
Expanding enterprise software and acquisitions
Shop Circle is expanding its enterprise software operations, scaling go-to-market functions and teams following recent acquisitions. The company applies a disciplined approach to mergers and acquisitions, reviewing more than 1,000 opportunities each year and pursuing only a select number to enhance its portfolio with software businesses that support critical enterprise operations.
Its portfolio includes tools for customer engagement and conversion, as well as systems that manage internal operations across the enterprise technology stack.
As part of this strategy, Shop Circle recently acquired KrakenD, an API gateway used in commerce, fintech, and large-scale enterprise operations to simplify data delivery.
Gian Maria Gramondi, co-founder and COO, says, “What we’re building is not just a portfolio, but an operating system for modern enterprises. This round gives us the fuel to move faster, both in product innovation and strategic growth.”
“We’ve consistently integrated technical teams and supercharged their go-to-market execution. Now, we’re embedding AI across every layer of our products, not as a feature, but as an architectural foundation to drive automation, intelligence, and scale. We are implementing AI across everything we do.”
Robin Hardt, CFO of Shop Circle, adds, “We’re executing an AI-enabled acquisition strategy: we acquire great software businesses, centralise operations, and then drive scale through automation. This approach has already delivered margin expansion from cost savings alone, a game-changer in a sector where many operate at breakeven.”
