London-based Talenthouse acquires Creative Commission to expand its music industry vertical

London-based Talenthouse, a technology platform that produces quality digital content, announced on Thursday that it has acquired Creative Commission, another London-based online hub connecting the music industry with a community of video directors, designers and photographers.

“The creative network for the music industry”

Established in 2013 by Matt Proud, Brian Mahoney and Nick Clark, Creative Commission specialises in connecting freelance visual creators with the music industry. The freelance jobs platform claims to have managed thousands of creative briefs for its clients across five key creative spheres: video, animation, design, photography, and digital. 

The company regularly works with major record labels such as Sony, Universal and Warner to help hire ‘top’ creative freelancers, studios and agencies from across the globe. Since its inception, Creative Commission has facilitated over $12M in work to creatives through its platform and is now bringing over 800 job opportunities per year – more than doubling Talenthouse client bespoke briefs.

In the past, superstars such as The Rolling Stones, Ed Sheeran, Dua Lipa, Elton John, and Robbie Williams have commissioned creative content through Creative Commission for their album campaigns and tours, including animations, album artwork and social assets.

Nick Clark says, “We’re excited to be joining Talenthouse to further expand our global reach and physical presence in the music industry. As the go-to connectors for record labels and artist managers since 2013, this deal will greatly increase the volume of paid freelance jobs for our amazing community of creators as we enter exciting new territories across the globe. We can’t wait to get started!”

Aim of this acquisition

With this development, Talenthouse looks to expand its music industry vertical by adding a loyal user base of subscribers and world-renowned record companies and music artists to its community.

Clare McKeeve, CEO of Talenthouse, says, “We are super excited about the acquisition of Creative Commission. It will strengthen Talenthouse’s relationships with the entertainment and music industries. The acquisition is an important step in our vertical expansion strategy, always with the aim of providing more work and opportunities for our community of creatives.”

Talenthouse also announced that it has hired the team that built Sponsokit and acquired the AI-based, data-driven software platform for influencer marketing of Sponsokit. On one hand, Talenthouse uses the software as an additional campaign management tool useful as an add on to its client briefs, and on the other hand to enhance its data analytics, which the company believes is key to providing improvements in service.

McKeeve adds, “We look forward to growing the existing Creative Commission platform and welcoming Nick Clark and Matt Proud to Talenthouse. Additionally, I am pleased to welcome the experienced team of business-minded data engineers from Sponsokit bringing additional analytical capabilities to Talenthouse.”

What does Talenthouse offer?

Founded by Roman Scharf, Talenthouse AG is a technology platform company. It claims to be working with the world’s largest creative community of over 14 million members to produce quality digital content for companies globally, including Netflix and Snap.

Talenthouse AG, which unites the creative platforms of Talenthouse, EyeEm, Ello, Zooppa, and Jovoto, is leading a structural shift in the way that creative content is produced, employing a platform business model to source content at the scale and quality required to keep pace with consumer demand in the digital age. In doing so, the company believes it is also opening up opportunities for a larger pool of creative talent. 

The company is registered in Switzerland and operationally headquartered in London with offices in LA, NYC, Berlin, Venice, and Philadelphia.