Tallinn-based Ultra, a next-gen entertainment platform, has raised $12M (nearly €10.85M) in fresh funding. Luxembourg’s multi-family office NOIA Capital led the round through its NOIA Digital Assets fund.
The investment follows the appointment of Gus van Rijckevorsel as CEO. “With new leadership, a clear vision, and growing momentum, we’re setting the stage for a new era of player-first, creator-powered, platform-driven innovation,” mentions Ultra in a blog post.
Gus van Rijckevorsel, CEO of Ultra, says, “The gaming industry has been sitting on the sidelines for decades, too stubborn to change, too afraid to take a risk and think outside the box, and unable to reimagine what the future of gaming could look like.”
“Right now, no one in the gaming industry is happy so why isn’t anyone doing anything about it? We’re here to change that and build a powerhouse that developers, publishers, and players can’t ignore.”
“Today’s fundraising is only just the beginning and this year, we have ambitious plans to break the mold of the traditional game development and distribution cycle and push the boundaries of player experience and ownership. Just as Netflix redefined media consumption, Ultra will transform the gaming industry.”
What does Ultra offer?
Founded in 2017 by David Hanson and Nicolas Gilot, Ultra is creating a single platform aimed at bringing together gamers, creators, and developers. The company combines elements of traditional gaming with new technology to change how users play, build, and interact.
Ultra positions its platform as a hub for multiple roles within the gaming ecosystem, with plans to support a wide range of activities and collaborations.
According to the company, the gaming market is expanding worldwide, but Europe remains behind in adopting new technologies, including digital assets. Ultra operates where gaming and digital assets meet, offering a platform, tools, and community focused on advancing technology development in Europe.
Muhammed Yesilhark, CIO at NOIA Capital, says, “Ultra is bringing the kind of bold, disruptive thinking that the gaming industry desperately needs.”
“Gus and his team have a clear vision for the future, backed by a strong tech foundation and a strategic roadmap that puts Ultra in a position to challenge legacy players. At NOIA Capital, we invest in companies that have the leadership and vision to redefine industries, and Ultra is exactly that.”
Capital utilisation
Ultra plans to use the proceeds to recruit talent, enhance its platform, and prepare for acquisitions. The company is also laying groundwork for a larger funding round later in the year, in line with its 2025 roadmap.
Ultra has also appointed Maxime van Steenberghe as Chief Operating Officer. Van Steenberghe, formerly with Circle Strategies, will support the execution of the company’s plans and the development of its platform.
The company says, “This raise isn’t just about capital, it’s about momentum. It’s about turning a bold vision into a powerful reality. Under new leadership, with strong backing and a clear roadmap, Ultra is ready to reshape what gaming can be for players, developers, and publishers alike.”
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