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Amsterdam-based Dan.com, a company on a mission to make unused domains accessible to all, announced on Tuesday that it has entered into a ‘definitive’ agreement with GoDaddy, an internet domain registrar and web hosting company. 

The agreement will allow Dan to bring its products and engine to the world’s largest domain name registrar and its 21+ million customers. 

“By joining forces, we aim to create the best end-to-end solutions to trade and monetise domains for domain owners around the world,” says Reza Sardeha, CEO and Founder of Dan.com.

A marketplace for domain names

Launched in 2013 by Reza Sardeha, Dan claims to have reinvented domain trading by making it easier and accessible to all. Open to buyers and sellers alike, Dan offers fast and secure domain ownership transfers. 

The company has nearly 17 million domains listed, processed over 100,000 secondary market domain transfers, and hosts 2.5 million domain for sale pages. 

In 2020, the company partnered with Bodis, a traffic monetisation platform, to develop a new class of landing pages, which include PPC feeds so that users can generate passive income while maximising their domain sales. Dan.com does not take a penny in commission from the users’ PPC income.

What’s next for Dan?

Customers of GoDaddy will soon have access to Dan’s customisable for sale sites. The company will also provide the popular and well-liked LTO (Lease to Own) business model. Dan will also soon join the Afternic DLS network, enabling a streamlined and liquid domain secondary market.

Paul Nicks, President of Domains, GoDaddy, says, “We are beyond thrilled to welcome Dan.com’s team of proven innovators to GoDaddy’s Aftermarket team. Their massively popular sales lander and fulfilment platforms will fit with Afternic’s broad distribution network while accelerating further optimisations and enhancements as we create a best-in-class integrated investor experience.”

Dan.com founder Reza Sardeha says, “When Paul and I started flirting about working together, the seed was planted and grew as we discovered our ideas aligned about how to take the domain secondary market forward.”

“We expect to add scale to our Dan.com operations and will keep customers updated. What we know for sure is the great team that made Dan.com an amazing company intends to continue working to help domain customers after the deal closes. We’ve always put our customers first and that won’t change,” adds Sardeha.

About GoDaddy

Founded in 1997 by Bob Parsons as Jomax Technologies, the GoDaddy group of companies includes three ICANN-accredited domain name registrars: flagship registrar GoDaddy.com, LLC, membership-based Blue Razor Domains, LLC, and reseller Wild West Domains, LLC.

GoDaddy is a platform for small businesses and offers everything needed to grow and manage an online presence – from domain names and website builders to complete e-commerce solutions. The company’s on a mission to empower the worldwide community of 21+ million customers and entrepreneurs by giving them all the help and tools they need to grow online.

Earlier this month, GoDaddy announced that its Venture Forward research initiative has partnered with mySidewalk to launch an online tool to provide local and regional policymakers in the US unprecedented access to information on the economic impact of over 20 million microbusinesses.