Rotterdam-based TreeHouse, the company behind Pararius and Huurwoningen.nl, has acquired Properize, a Utrecht-based scale-up that screens rental candidates and expats for real estate agents in the Netherlands.
TreeHouse’s acquisition of Properize enhances its services by introducing fraud detection and paperwork simplification for real estate agents facing a surge in rental demand in the Netherlands.
Properize claims to fill a vital gap, providing a quick and efficient solution for screening candidates, especially freelancers and expats, where no such software existed previously.
In a company statement translated from Dutch, Jasper de Groot, director of TreeHouse, says, “At present, this service is only offered to real estate agents. We will continue to do this. However, this approach means that only one candidate undergoes a confirmatory screening, a process that takes place after the agent has already handled all incoming requests.”
“With our housing websites, however, we have the unique opportunity to move the screening forward in the process by offering it directly in response to every rental candidate in the market.”
“In this way, we expand the already screened pool of renters and simplify the process for everyone involved. This fits perfectly with the objective of our CRM system Pararius Office and our selection tool Leadflow to simplify the rental process,” adds De Groot.
An AI-driven software
Founded in 2021, Properize’s AI-driven solution verifies bank statements and employer documents, checking for content accuracy and potential forgery.
“We aim to revolutionise the industry by providing an efficient, secure and user-friendly platform for executing rental transactions,” says the company.
The system cross-checks document details with the candidate’s monthly income in their bank account, swiftly detecting potential identity fraud—all within seconds. The company ensures compliance with GDPR regulations in executing this process.
Luis Perez, director and founder of Properize, says, “Pararius Office is the market leader in CRM systems for rental agents in the Netherlands. It was the logical party for us to take our service to the next phase and make it available to a wider audience.”
“Our software has proven itself and can be scaled via the labels of TreeHouse. I am confident that the service we developed can further evolve under the direction of TreeHouse into the screening standard for the Dutch rental market.”
Brief about TreeHouse
Founded in 2008 by Jasper de Groot and Rogier Alkemade, TreeHouse is active in the Dutch online housing market with various housing platforms and services, with the main focus on the rental market.
“We develop, innovate and maintain multiple platforms that focus on different target groups within the rental and owner-occupied housing market,” says TreeHouse.
Currently, the company manages six labels and has added Properize as its seventh. Other labels include Pararius, Huurwoningen.nl, Realstats, Office, Leadflow and Rentaroof.
With over 70 employees, TreeHouse focuses on diverse platforms within the rental and homeownership market, showcasing innovation and development.
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